北大荒集团国际化发展战略研究

发布时间：2018-05-07 07:11

本文选题：现代农业企业 + 国际化　；参考：《黑龙江大学》2015年硕士论文

【摘要】：在经济全球化越来越深入的趋势下,在我国对外开放不断深化的背景下,任何一个企业要获得发展,必须把自己推向国际化的环境中。北大荒集团尽管在国内是农业龙头企业,但如果不能更好地融入国际市场,那么要取得更大的发展几乎是不可能的。这意味着北大荒集团的国际化无法回避。本文从北大荒集团的投资环境、国际经贸环境、合作环境三个层面分析了其国际化战略现状及存在的问题,进一步通过分析集团国际化面临的内外部环境,明确了集团面临的机遇和挑战,也认清了集团具有的优势和劣势。在此基础上,提出了北大荒集团拓展国际化战略的目标和重点,以及为此需要进行的战略实施和保障的措施。提出这样一个战略,不仅可以为北大荒集团国际化提供一个战略选择的方向,也可以为其他相关企业实施国际化战略提供一些启示。
[Abstract]:Under the trend of economic globalization and the deepening of our country's opening to the outside world, any enterprise must push itself into an international environment in order to develop. Although the Beidahuang Group is a leading agricultural enterprise at home, it is almost impossible to achieve greater development if it is not better integrated into the international market. This means that the internationalization of the Beidahuang Group cannot be avoided. This paper analyzes the present situation and existing problems of the international strategy of Beidahuang Group from three aspects of investment environment, international economic and trade environment and cooperation environment, and further analyzes the internal and external environment facing the group's internationalization. The opportunities and challenges faced by the group are clearly defined, and the advantages and disadvantages of the group are also recognized. On this basis, the paper puts forward the objectives and emphases of the strategy of expanding internationalization of Beidahuang Group, as well as the measures needed to implement and guarantee the strategy. Putting forward such a strategy can not only provide a strategic choice for the internationalization of Beidahuang Group, but also provide some enlightenment for other related enterprises to implement the internationalization strategy.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F324;F272

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