瑞安市农家乐旅游发展现状及其对策研究
发布时间:2018-05-12 12:12
本文选题:农家乐旅游 + 客源调查 ; 参考:《南京农业大学》2015年硕士论文
【摘要】:上世纪80年代一些近城郊和旅游景区的周边农户利用自有庭院、鱼塘、果园和农场场地开展面向城里人的经营活动,这种全新的旅游形式后来被称之为"农家乐"。农家乐以"吃农家饭,住农家屋,干农家活,享农家乐"为主要内容,以展示民族风情和民俗农事为特色,为游客提供集游览、体验、娱乐等功能为一体的旅游活动。近年来农家乐旅游越来越成为人们的生活新时尚,是旅游业中的重要组成部分,是农民增加收入的重要途径。为此,国内学者也不乏对农家乐旅游的研究。瑞安经济发达,民营经济活跃,人民生活水平高,旅游业发展迅速,近几年来瑞安的农家乐旅游也蓬勃发展。为了更好地取长补短,发展瑞安农家乐旅游业,本文对国内外的农家乐旅游发展现状进行了初步研究,通过吸收其他学者己有成果,结合瑞安本地特点,从客源需求入手展开调查问卷分析瑞安农家乐旅游市场,提出瑞安在发展农家乐旅游过程中存在项目规划不强、项目乡土气息表现不足、景点配套设施条件差、缺乏科学管理机制、规模较小、接待能力不足和当地自助游为主等七个函待解决的问题。论文还进一步运用SWOT模型,分析了瑞安农家乐旅游的优势、劣势、机遇与挑战。最后论文提出瑞安农家乐旅游发展的对策:一是凸显政府在农家乐旅游发展中重要的主导、引导和指导职能,政府主导发展农家乐旅游,主要从统一规划、制定配套政策、加强基础设施、扩大宣传推广和培养优秀旅游人才等方面入手;二是加强农家乐业主经营管理能力,主要是建议采取完善自身设施、丰富活动形式、提高从业人员服务水平、改善餐饮住宿环境、制定合理价格、加强对游客环保宣传力度和加强行业自律协作。
[Abstract]:In the 1980s, some farmers around the suburbs and scenic spots used their own gardens, fish ponds, orchards and farms to carry out business activities for the city people. This new form of tourism was later referred to as "farmhouse music". The main content of Nongjiale is "eating peasant family food, living in farm house, doing farm work, enjoying farm joy", which is characterized by showing national customs and folk farming, and providing tourists with tourism, experience, entertainment and other functions as one of the tourist activities. In recent years, Nongjiayue tourism has become more and more popular in people's life. It is an important part of tourism industry and an important way for farmers to increase their income. For this reason, the domestic scholar also does not lack the research to the Nongjiayue traveling. Ryan's economy is developed, private economy is active, people's living standard is high, tourism industry is developing rapidly. In recent years, Ryan's Nongjiale tourism is booming. In order to make up for each other and develop the tourism industry in Ryan, this paper makes a preliminary study on the present situation of the tourism development of Nongjiale at home and abroad. By absorbing the achievements of other scholars and combining the local characteristics of Ryan, Starting from the demand of tourists, this paper analyzes the tourism market of Ruian Nongjiale, and points out that the project planning is not strong, the local atmosphere of the project is not enough, and the supporting facilities of scenic spots are poor in the process of developing Nongjiale tourism in Ryan. There are seven problems to be solved, such as lack of scientific management mechanism, small scale, insufficient reception capacity and local self-visiting. The paper also analyzes the advantages, disadvantages, opportunities and challenges of Ryan Nongjiale Tourism by using SWOT model. Finally, the paper puts forward the countermeasures of the tourism development in Ryan. First, it highlights the important leading, guiding and guiding function of the government in the development of the tourism of Nongjiale. The government leads the development of the tourism, mainly from the unified planning and formulating supporting policies. Strengthening infrastructure, expanding publicity and promotion, and training outstanding tourist talents; second, strengthening the management and management ability of owners of Nongjiale, mainly proposing to improve their own facilities, enrich the forms of activities, and improve the service level of employees. Improve dining and accommodation environment, set reasonable prices, strengthen environmental awareness to tourists and strengthen industry self-discipline cooperation.
【学位授予单位】:南京农业大学
【学位级别】:硕士
【学位授予年份】:2015
【分类号】:F592.7;F323.4
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