农资O2O模式的崛起

发布时间：2018-05-14 03:03

  本文选题：农资OO + 龙灯商城　； 参考：《企业管理》2017年12期

【摘要】：正农资电商的发展有利于农资企业找对目标客户,通过丰富的农产品,以及相对透明的价格,提升农资需求者的购买体验,从而吸引和留住农资需求者。到目前为止,在农资电商领域大致有三种商业模式:一是农资企业自建线上电子商务平台,为农资需求者提供农资,如中国购肥网、龙灯商城等;二是农资企业依托综合电商平台,为农资需求者提供农资,如阿里、京东等都在做农资频道;三是农资企业采用线上线下结合,线上倚靠专业农资电商,线下通过工作站或服务站,为农资需求
[Abstract]:The development of positive agricultural resources e-commerce can help agricultural enterprises to find the right target customers, through abundant agricultural products, and relatively transparent prices, improve the purchasing experience of agricultural material demanders, thus attract and retain agricultural material demanders. Up to now, there are three kinds of business models in the field of agricultural material e-commerce: first, agricultural enterprises build their own e-commerce platform to provide agricultural materials for the farmers, such as China Fertilizer net, Longlantern Mall, etc. Second, agricultural enterprises rely on a comprehensive e-commerce platform to provide agricultural materials for agricultural material demanders, such as Ali, JingDong, and so on are doing agricultural resources channels; third, agricultural enterprises adopt the combination of on-line and offline, and rely on professional agricultural property e-commerce online. Off-line use of workstations or service stations for agricultural needs
【作者单位】： 哈尔滨商业大学管理学院;
【基金】：国家社会科学基金项目“供应链协同嵌入的新型农资经营服务体系构建及运行机制创新研究”(编号:14BJY112)的阶段性研究成果
【分类号】：F324.6;F724.6
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本文编号：1886019