谁在使用外资种子:农户玉米种子品牌选择及影响因素分析

发布时间：2018-05-16 12:26

本文选题：玉米种子 + 品牌选择　；参考：《农村经济》2017年09期

【摘要】：外资品牌玉米种子在我国拥有越来越高的市场占有率,本文基于4个省份的农户调研数据,利用Tobit模型实证分析开放条件下农户对外资玉米种子品牌的选择及其影响因素,进而采用Logit模型进行稳健性检验。研究表明农户个人情况、家庭特征和信息传播渠道对农户品牌玉米种子选购具有重要影响,表现在玉米种植面积越大的农户更倾向于选购外资品牌的种子,牲畜和家禽养殖户倾向于选择外国品牌的玉米种子,国内品牌玉米种子假冒伪劣现象较为突出,客观上倒逼农户选购外国玉米种子,以乡农技站推荐号召为代表的特定信息传播渠道和私人影响渠道,对农户选择行为会产生重要影响。
[Abstract]:Foreign brand corn seed has more and more high market share in China. Based on the survey data of farmers in four provinces, this paper empirically analyzes the choice of foreign corn seed brand and its influencing factors under open conditions by using Tobit model. Then the Logit model is used to test the robustness. The research shows that the individual situation of farmers, family characteristics and information dissemination channels have important influence on farmers' choice and purchase of brand corn seeds, which is reflected in the fact that farmers with larger corn planting area are more inclined to choose and purchase foreign brand seeds. Livestock and poultry farmers tend to choose corn seeds of foreign brands. Fake and shoddy seeds of domestic brands are more prominent, forcing farmers objectively to buy foreign corn seeds. The specific information dissemination channel and private influence channel represented by the recommendation call of the rural agricultural technical station will have an important influence on the farmers' choice behavior.
【作者单位】：中国农业科学院农业经济与发展研究所;
【基金】：国家自然科学基金面上项目“农业种植行为与农产品质量安全:从粗放到标准——水稻为例”(编号:71573261) 中国农业科学院科技创新工程(编号:ASTIP-IAED-2015-06)的阶段性研究成果
【分类号】：F323.5

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