清流县赖坊花生产业化及发展策略研究

发布时间：2018-05-17 18:24

本文选题：赖坊花生 + 种植　；参考：《福建农林大学》2015年硕士论文

【摘要】：在福建省,花生是继水稻、蔬菜的第三大作物,随着食品加工业的发展,花生产业具有广阔的市场前景。清流“赖坊花生”以独特的加工方式,产品口感好,得到广大消费者的青睐。众所周知,生产和销售出在全国范围甚至全球范围内的消费者们共同认可和喜爱的花生品牌,是推广和发展产业化化中的关键一步。通过品牌效应来给花生产业化推广提供坚定铺垫。本研究通过对清流“赖坊花生”产业现状的调查分析,探讨其发展壮大的有效途径,不仅能促进清流县“赖坊花生”调整农业产业结构,发展比较具有优势的产业,而且对于增加农民收入、改善生态环境、拓展农业功能也具有重要意义。此外,在产业链条形成的过程中,打造“赖坊花生”品牌,在这个过程中所形成的市场效应反过来又促进了花生产业的发展。随着“赖坊花生”品牌知名度的提高,大力发展花生种植、加工,开发具有高附加值、强竞争力的花生深加工产品,形成花生种植-加工-销售一体化的产业链具有重要的意义。为此,本研究在调研国内外和福建省花生产业化发展现状的基础上,对清流县“赖坊花生”产业化现状和对策进行研究探索,旨在稳固和提升当前“赖坊花生”的产业链,加快“赖坊花生”加工销售行业的扩大、稳定和发展,提高赖坊乡花生种植业农民的家庭收入,以便为赖坊乡新农村建设提供更有效的产业支撑和经济基础。
[Abstract]:In Fujian Province, peanuts are the third major crops followed by rice and vegetables. With the development of the food processing industry, the peanut industry has a broad market prospect. It is a key step to promote and develop the industrialization of the peanut brand, which is recognized and loved by the consumers together. Through the brand effect, it provides a firm paving for the promotion of the industrialization of peanuts. This study is to explore the effective ways of its development by investigating and analyzing the current situation of the "Lai Fang peanut" industry. The peanut "adjusts the agricultural industrial structure, develops the superior industry, and is of great significance for increasing the farmers' income, improving the ecological environment and expanding the agricultural function. In addition, in the process of the formation of the industrial chain, the" Lai Fang peanut "brand has been created, and the market effect in this process has in turn promoted peanuts. The development of industry. With the improvement of "Lai Fang peanut" brand awareness, it is of great significance to develop peanut planting, processing, developing high value-added and competitive peanut deep processing products and forming an integrated industrial chain of peanut planting processing sales. Therefore, this research has been investigated at home and abroad and in Fujian Province. On the basis of the present situation, the present situation and Countermeasures of the industrialization of "Lai Fang peanut" in Qing Liu county are studied and explored in order to stabilize and promote the industrial chain of "Lai Fang peanuts", to accelerate the expansion, stability and development of the "Lai Fang peanut" processing and sales industry, to improve the family income of the farmers of the peanut planting industry in Lai Fang Township, so as to be a new farmer in Lai Fang township. Village construction provides more effective industrial support and economic foundation.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.12

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