供给侧改革背景下PW农业公司发展战略研究

发布时间：2018-05-18 05:47

本文选题：供给侧改革 + PW公司　；参考：《贵州财经大学》2017年硕士论文

【摘要】：近年来,我国经济发展取得了举世瞩目的重大成就,但仍处在增长速度换档期、结构调整阵痛期、前期刺激政策消化期“三期叠加”阶段的现状没有改变,企业面临着生产成本不断上涨、产品供需错配、资本利用效率低下、市场机制运行不畅等结构性问题。中小农业企业也面临食物消费结构升级、农用地流转租金过高、经营模式单一、基础设施投入不足、同质化生产严重、产品缺乏竞争力、附加值低、抗风险能力差、融资难等现实问题,企业如何转型升级适应供给侧结构性改革的要求,将是中小农业企业长期面临的严峻考验。中小农业企业应跳出农业领域思考发展战略,以转型升级调结构为目标,探寻改革新方法、新路径。本文主要是依据企业发展战略理论,基于供给侧改革要求的背景下,借鉴国内外对企业以及农业企业发展战略研究的现状,主要通对对现阶段国内经济发展现状以及企业自身面临的结构性改革的现状。分别采用文献研究法、宏观经济分析与微观分析相结合的方法、实地调研法和SWOT分析法进行分析研究。首先,运用战略管理原理和方法对PW公司所处的宏观和行业环境进行研究分析。然后,利用外部因素评价矩阵得出PW公司外部环境分析结论。再次,对内部因素、能力资源进行分析,主要围绕农业企业“劳动力、土地、资本、创新、制度”五大要素进行分析,并利用内部因素评价矩阵得出内部环境分析结论。最后,根据供给侧结构性改革的要求,围绕“去库存、降成本、补短板”为主要任务,运用SWOT分析法为公司规划发展战略并作出合适的战略选择,在此基础上制定总体战略和业务战略,然后,制定战略实施的路径和保障措施。在农业现代化发展的良好环境和供给侧结构性改革的背景下,PW公司面临着前所未有的机遇,但由于国际国内的竞争形势以及经济发展的态势,公司经营也面临巨大的挑战。因此,对PW公司的发展战略做一些分析和研究是具有很重要的现实意义。试图为公司以及种植业企业提供实践借鉴。
[Abstract]:In recent years, China's economic development has made remarkable achievements, but it is still in the period of shift of growth rate, the period of structural adjustment and labor pain, the stage of "three superposition" in the early period of digestion of stimulus policy, and the present situation has not changed. Enterprises are faced with structural problems such as rising production cost, mismatch of product supply and demand, low efficiency of capital utilization and poor operation of market mechanism. Small and medium-sized agricultural enterprises are also faced with food consumption structure upgrading, agricultural land transfer rents are too high, business model is single, infrastructure investment is insufficient, homogeneous production is serious, products are not competitive, added value is low, and the ability to resist risks is poor. How to transform and upgrade enterprises to adapt to the demand of supply-side structural reform will be a severe test that small and medium-sized agricultural enterprises will face for a long time. Small and medium-sized agricultural enterprises should think out of the field of agriculture development strategy, take the transformation and upgrading of structure as the goal, explore new methods and new ways of reform. Based on the theory of enterprise development strategy and the background of supply-side reform, this paper draws lessons from the current situation of the research on the development strategy of enterprises and agricultural enterprises at home and abroad. The present situation of domestic economic development and the structural reform faced by enterprises themselves are discussed. The methods of literature research, macro-economic analysis and micro-analysis, field investigation and SWOT analysis are used respectively. Firstly, the macro and industry environment of PW Company is studied and analyzed by using the principles and methods of strategic management. Then, the external factor evaluation matrix is used to draw the conclusion of PW company's external environment analysis. Thirdly, the paper analyzes the internal factors and capacity resources, mainly focusing on the five elements of agricultural enterprises: labor force, land, capital, innovation and institution, and draws the conclusion of internal environment analysis by using the internal factor evaluation matrix. Finally, according to the demand of supply-side structural reform, focusing on the main task of "destocking, reducing cost, mending short board" as the main task, SWOT analysis method is used to plan the development strategy of the company and make the appropriate strategic choice. On this basis, make the overall strategy and business strategy, and then, make the implementation of the strategy path and safeguard measures. Under the background of favorable environment of agricultural modernization development and supply-side structural reform, PW Company is faced with unprecedented opportunities. However, due to the international and domestic competition situation and economic development situation, the company management is also faced with enormous challenges. Therefore, it is of great practical significance to do some analysis and research on PW Company's development strategy. Try to provide practical reference for companies and planting enterprises.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F324

【参考文献】