山西特色农产品流通渠道运行水平评价研究

发布时间：2018-05-20 02:29

本文选题：特色农产品 + 流通渠道　；参考：《太原科技大学》2017年硕士论文

【摘要】：目前流通渠道已成为产品之间竞争的一个非常重要的筹码。通畅的流通渠道代表着成本的降低、流通效率的提升以及利润的增加。随着居民生活水平的逐步提高,消费者在购买农产品时愈发的严格,特色农产品由于其独特的营养价值、高质等特点逐步受到居民的认可,进而使得其需求在逐步上涨。山西是特色农产品的资源大省,虽然具有特色与市场,但是由于渠道层次多、结构复杂、分散性等特点,使得产品缺乏应有的竞争力。因此,对山西特色农产品的流通渠道开展系统研究与分析,建立高效的流通渠道,对于促进山西特色农产品更好的发展具有重要的意义。本文以山西特色农产品的流通渠道为研究对象,以调查法为数据来源,在简述相关概念以及山西特色农产品的流通渠道模式的基础上,首先通过调查对流通渠道的现状以及农户与消费者的基本情况进行统计性描述;接着采用因子分析法对农户与消费者选择流通渠道的影响因素进行分析,并运用层次分析法和模糊综合评价对流通渠道的运行水平进行评价,得出流通渠道运行水平处于一般水平。发现导致渠道运行水平较低的问题在:农产品的品牌建设不足;流通主体水平较低;物流、仓储以及信息网络基础设施建设水平不高等。最后根据国外先进的特色农产品流通渠道经验借鉴,并相对应的提出完善山西特色农产品流通渠道的建议。本文对山西特色农产品流通渠道的影响因素进行分析及运行水平评价,对进一步地完善山西特色农产品流通渠道具有现实意义。
[Abstract]:At present, the circulation channel has become a very important chip for the competition among the products. The smooth circulation channel represents the reduction of cost, the promotion of circulation efficiency and the increase of profits. With the gradual improvement of the living standard of the residents, the consumers are increasingly strict in the purchase of agricultural products, and the characteristic agricultural products are due to their unique nutritional value. The characteristics of high quality and quality are gradually accepted by the residents, and the demand is gradually rising. Shanxi is a large resource province of the characteristic agricultural products. Although it has the characteristics and the market, the product lacks the competitive power due to the characteristics of many channels, complex structure and dispersivity. Therefore, the circulation channel of Shanxi's characteristic agricultural products is carried out. The systematic research and analysis and the establishment of efficient circulation channels are of great significance for promoting the better development of Shanxi's characteristic agricultural products. This paper takes the circulation channel of Shanxi's characteristic agricultural products as the research object, taking the investigation method as the data source, and on the basis of briefly introducing the relevant concepts and the circulation channel pattern of Shanxi special agricultural products, Through the investigation of the current situation of circulation channels and the basic situation of farmers and consumers, the paper makes a statistical description of the basic situation of farmers and consumers, and then analyzes the factors influencing the selection of circulation channels by farmers and consumers by means of factor analysis, and evaluates the operation level of circulation channels by using the analytic hierarchy process and fuzzy comprehensive evaluation, and obtains the circulation channel. The operation level is at a general level. It is found that the problems that lead to the low running level of the channel are: the lack of brand construction of the agricultural products, the low level of the circulation main body, the low level of the construction of logistics, storage and information network infrastructure. This paper analyzes the influencing factors of the circulation channels of Shanxi's characteristic agricultural products and the evaluation of its operation level, which is of practical significance to further improve the circulation channel of Shanxi's characteristic agricultural products.
【学位授予单位】：太原科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.6

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