婺源晓起村茶文化乡村旅游研究

发布时间：2018-05-29 07:36

本文选题：茶文化 + 乡村旅游　；参考：《江西农业大学》2015年硕士论文

【摘要】：茶文化是我国传统文化中的重要组成部分,随着社会经济的进步,人们开始逐渐重视精神层面的消费需求,对文化消费与生态消费更加重视。而且逐渐形成了丰富多彩的茶文化旅游,也成为一种重要的乡村旅游消费项目。本文在这一背景下,以晓起村的茶文化旅游为研究对象,采用文献资料法、问卷调查法、实地考察法等方法,收集与茶文化、乡村旅游及两者融合的文献资料,为后文的研究奠定理论基础。通过实地调查与问卷调查等方法对晓起村的茶文化与乡村旅游的融合发展情况进行分析,对其中存在的问题进行探索,结合相关理论,据此提出相应的茶文化乡村旅游的提升策略。本文共分为以下几个部分:第一部分,绪论。对本文的研究背景及意义进行分析,对国内外研究综述进行探索,提出本文的研究方法与主要内容。第二部分为理论综述。对本文涉及的核心概念及特征进行分析,对体验经济理论、可持续发展理论及旅游文化理论进行阐释,为后文研究奠定理论基础。第三部分对晓起村茶文化旅游进行分析,对晓起村的发展现状及茶文化旅游现状进行研究。第四部分,通过问卷调查的方式来研究晓起村茶文化旅游的市场现状,调查结果主要涉及游客出游行为特征分析、认知度分析以及偏好分析。第五部分,茶文化乡村旅游的提升策略。
[Abstract]:Tea culture is an important part of Chinese traditional culture. With the development of social economy, people begin to pay more attention to the consumption demand of spiritual level, and pay more attention to cultural consumption and ecological consumption. And gradually formed a rich and colorful tea culture tourism, but also an important rural tourism consumption. Under this background, taking the tea culture tourism of Xiao-qi village as the research object, this paper adopts the methods of literature, questionnaire, field investigation, and so on, to collect the literature and materials of tea culture, rural tourism and their fusion. To lay a theoretical foundation for the later study. Through field investigation and questionnaire survey, this paper analyzes the development of tea culture and rural tourism in Xiao-qi village, explores the existing problems, and combines with relevant theories. Accordingly put forward the corresponding promotion strategy of tea culture rural tourism. This article is divided into the following parts: the first part, introduction. The research background and significance of this paper are analyzed, the research summary at home and abroad is explored, and the research methods and main contents are put forward. The second part is a review of the theory. This paper analyzes the core concepts and characteristics of this paper, explains the experience economy theory, sustainable development theory and tourism culture theory, and lays a theoretical foundation for the later study. The third part analyzes the tourism of Xiao-qi village tea culture, and studies the present situation of the development and tourism of Xiao-qi village. The fourth part, through the way of questionnaire to study the market situation of Xiao-qi tea cultural tourism, the results mainly involve the characteristics of tourists' travel behavior, cognition analysis and preference analysis. The fifth part, the promotion strategy of tea culture rural tourism.
【学位授予单位】：江西农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TS971;F327;F592.7

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