新媒体在农业传播中的应用研究

发布时间：2018-06-10 16:39

本文选题：三农问题 + 新媒体　；参考：《华中师范大学》2017年硕士论文

【摘要】：从古至今,中国的“三农”问题一直未从根本上解决,农业问题与广大农民的切身利益息息相关,更有甚者,影响到国民经济的综合发展。邓小平同志曾经指出,科技是第一生产力,要解决“三农”问题,大力发展科技是必不可少的重要因素。如今,全球进入互联共享时代,网络技术遍布社会各个角落,一场惊天动地的改革势在必行。随着互联网在农村地区得到普及,新媒体这一概念在农村地区得到使用和重视,这使得我国农业在全面深化改革的浪潮中保持良好的发展态势。新媒体将有关于农业的政策、发展趋势、新知识及新经验方便快捷地传递给农民,让农民了解且深入实践后,进而有效转化为生产力,为加快中国新农村建设的步伐助力。相较于传统传播媒介,新媒体具有独特的传播优势,如传播面广、传播效率高、传播速度快等。实践证明,新媒体技术是生产力,它能够有效促进社会各个方面的快速发展。因此,新媒体应用于农业领域,也会带来显著的效果,并将引来新一轮的农业改革。但是,纵观我国目前新媒体应用于农业的现状,新媒体要扎扎实实落户于农村,在理论上、实践上,还需要解决一系列问题,还有很长的路要走。本文首先论述了当前我国农业发展问题的严峻性,新媒体技术的日益成熟及其 .在我国社会生活中的普及应用现状,新媒体在农业领域应用的发展前景。其次,本文对一些关键性名词进行了界定分析,以期把复杂的学术问题简单化,并运用对比分析法,对新媒体背景下的农业信息传播和传统媒体下的农业信息传播进行对比研究,对国内外新媒体应用于农业信息传播的实践进行对比研究,进而总结出新媒体在农业信息传播中的应用现状。再次,深入论述了新媒体在当今农业信息传播中的优势及存在的问题,并进一步分析这些问题产生的可能性原因,并结合之前国外新媒体在农业信息传播应用中的情况,吸取经验教训,总结启示意义。最后,有针对性的提出了我国新媒体在农业信息传播应用方面的四点建议。
[Abstract]:Since ancient times, the problems of agriculture, rural areas and farmers in China have not been solved fundamentally. The agricultural problems are closely related to the vital interests of the peasants, and even affect the comprehensive development of the national economy. Comrade Deng Xiaoping has pointed out that science and technology is the first productive force, to solve the "three rural" problem, vigorously develop science and technology is an essential and important factor. Nowadays, as the world enters the era of interconnection and sharing, network technology spreads all over the society, and an earth-shaking reform is imperative. With the popularity of the Internet in rural areas, the concept of new media has been used and attached importance to in rural areas, which makes China's agriculture in an all-round deepening of the wave of reform to maintain a good trend of development. The new media will have the policy, the development trend, the new knowledge and the new experience about the agriculture to pass on to the farmer conveniently and quickly, lets the farmer understand and practice deeply, then effectively transforms into the productive force, in order to speed up the pace of the construction of the new countryside in China. Compared with the traditional media, the new media has unique advantages, such as wide spread, high efficiency and high speed. Practice has proved that new media technology is productivity, it can effectively promote the rapid development of all aspects of society. Therefore, the application of new media in the field of agriculture will also bring significant results and will lead to a new round of agricultural reform. However, looking at the current situation of new media application in agriculture in our country, new media should settle down in rural areas in a down-to-earth manner. In theory and practice, a series of problems still need to be solved, and there is still a long way to go. In this paper, the austere problem of agricultural development in China, the maturation of new media technology and its development are discussed. The present situation of popularization and application in social life of our country, the development prospect of new media application in agricultural field. Secondly, this paper defines and analyzes some key nouns in order to simplify the complex academic problems and use the comparative analysis method. This paper makes a comparative study on the agricultural information dissemination under the new media background and the agricultural information dissemination under the traditional media, and makes a comparative study on the application of the new media to the agricultural information dissemination at home and abroad. Then summarizes the application of new media in agricultural information dissemination. Thirdly, the advantages and problems of new media in agricultural information dissemination are discussed in depth, and the possible reasons for these problems are further analyzed, and combined with the situation of the application of new media in agricultural information dissemination in foreign countries. Draw lessons from experience and summarize the significance of enlightenment. Finally, the paper puts forward four suggestions on the application of new media in agricultural information dissemination.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;F323.3

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