天津市农产品直供直销研究

发布时间：2018-06-17 15:25

本文选题：农产品 + 直供直销　；参考：《天津大学》2015年硕士论文

【摘要】：近年来,农产品产销不平衡的问题比较突出,“卖难”和“买贵”的情况时有发生。造成这一问题的原因与中间流通环节过多有关,使得农产品的价格随着流通环节的增加而不断攀升。为此,需要我国各级政府充分发挥职能作用,改变鲜活农产品流通方式,探索建立与当前城市发展和农村经济相适应的鲜活农产品流通体系。虽然我国政府积极探索和尝试农产品直供直销,取得一定成效,但因发展时间短,农产品市场难以实现资源的有效配置。本文通过查询国内外有关文献资料,整理国内外农产品直供直销的经验,并对天津市农产品直供直销模式进行调研。通过对天津市农产品直供直销四种销售模式进行分析,肯定其取得的成绩,在此基础上分析目前模式的优点与问题。本文认为,农产品直供直销简化了流通过程,降低了中间成本,能够有效解决农产品的“卖难”和“买贵”,值得政府进一步大力推动开展。同时通过分析得出天津市农产品直供直销在发展中还存在政府推动力度不够大、扶持资金投入不足、经营企业产业化不高、人力资源支撑能力不足、产销衔接机制尚未完全形成等问题,针对这些问题提出了相关的建议和意见。
[Abstract]:In recent years, the production and marketing imbalance of agricultural products is more prominent, "difficult to sell" and "buy expensive" situations occur from time to time. The cause of this problem is related to too many intermediate circulation links, which makes the price of agricultural products rise with the increase of circulation links. Therefore, it is necessary for the governments at all levels of our country to give full play to their functions, to change the circulation mode of fresh agricultural products and to explore the establishment of a circulation system of fresh agricultural products adapted to the current urban development and rural economy. Although our government has actively explored and tried direct supply and marketing of agricultural products and achieved certain results, due to the short development time, it is difficult for the agricultural product market to realize the effective allocation of resources. In this paper, the experience of direct supply and sale of agricultural products at home and abroad is sorted out by consulting the relevant documents at home and abroad, and the pattern of direct supply and sale of agricultural products in Tianjin is investigated. Based on the analysis of four direct selling modes of agricultural products in Tianjin, the achievements are confirmed, and the advantages and problems of the current model are analyzed. In this paper, the direct supply of agricultural products simplifies the circulation process, reduces the intermediate cost, and can effectively solve the problem of "selling hard" and "buying expensive" of agricultural products, which is worthy of further promotion by the government. At the same time, through the analysis of direct supply and marketing of agricultural products in Tianjin, there are still not enough government promotion, insufficient investment in support funds, low industrialization of management enterprises, insufficient human resources support capacity. Production and marketing convergence mechanism has not yet been fully formed, in view of these problems put forward relevant suggestions and opinions.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.6

【参考文献】