质量信号对农业众筹项目融资成败影响的实证研究

发布时间：2018-06-21 07:07

  本文选题：信号理论 + 农业众筹　； 参考：《广西社会科学》2017年06期

【摘要】：因涉及人体健康和食品安全问题,产品质量成为决定农业众筹项目成败的关键因素。基于信号理论,运用Logit回归分析方法对影响农业众筹项目成功的质量信号进行实证研究,结果显示,产品质量信号(产品认证、原产地等)和管理质量信号(管理团队、发起经验等)正向影响项目成功。为提高项目成功率,发起人应重视产品质量及其信号传递;政府应主动谋划,从推广产品认证、培育原产地品牌和促进农业规模经营等方面助推农业众筹发展。
[Abstract]:Due to human health and food safety issues, product quality is the key factor to determine the success or failure of agricultural crowdfunding projects. Based on signal theory, logit regression analysis method is used to study the quality signals that affect the success of agricultural crowdfunding projects. The results show that the product quality signals (product certification, origin, etc.) and the management quality signals (management team, etc.) Launch experience, etc.) positively impact the success of the project. In order to improve the success rate of the project, the promoters should attach importance to the product quality and its signal transmission, and the government should actively plan to promote the development of agricultural crowdfunding from the aspects of popularizing product certification, cultivating brand of origin and promoting agricultural scale management.
【作者单位】： 中南大学商学院;
【基金】：国家社会科学基金项目(14BJY008)
【分类号】：F322;F724.6;F832
，

本文编号：2047689