吉林省农产品品牌建设研究

发布时间：2018-06-21 16:11

本文选题：品牌 + 农产品品牌　；参考：《吉林农业大学》2017年硕士论文

【摘要】：改革开放以来我国经济的迅速发展,伴随着人民生活水平的提高,农副产品的市场需求越来越大。现如今,传统农业逐步向现代农业转变,农业科学技术水平不断提高,农产品的生产营销前景越来越广阔。由于农产品品类的特殊性,从产品外观很难对品质级别进行辩证,因此农产品品牌的建设显得额外重要。品牌是农产品品质最直观的体现,可以帮助消费者最快的进行有效的进行消费活动,也可以帮助生产者对其农产品与其他农产品进行优势辨别宣传。吉林省作为中国的农业大省,自然资源丰富,土壤肥沃,农业生产规模相对较大。然而农产品品牌建设发展的并不是特别完善,市场中吉林省的品牌农产品相对较少,农产品仍然处于初级生产阶段,品牌建设起步晚,重视度不够。本篇论文主要以农产品及农产品品牌的基础概念和相关理论入手,深入分析吉林省的农产品品牌建设现状,对存在的相关问题进行剖析。吉林省作为农业大省,在农产品快速发展的同时,农产品品牌的建设也逐日提上日程。农产品品牌建设的现状并不乐观,相对于吉林省的农产品产量而言,农产品品牌的创建数量不多,品种单一,农产品品牌的意识不强。导致目前吉林省农产品品牌建设不完善,举步维艰。本文在借鉴国外日本及国内“中粮”集团的农产品品牌建设的成功经验,对吉林省农产品品牌建设提出了相应的合理化建议。
[Abstract]:With the rapid development of Chinese economy since the reform and opening up, with the improvement of people's living standard, the market demand of agricultural and sideline products is increasing. Nowadays, the traditional agriculture has gradually changed to modern agriculture, the level of agricultural science and technology has been improved, and the prospect of agricultural products production and marketing is more and more broad. Because of the particularity of the category of agricultural products, it is difficult to dialectical the quality grade from the product appearance, so the construction of the agricultural product brand is very important. Brand is the most intuitive embodiment of the quality of agricultural products, which can help consumers to carry out effective consumption activities as soon as possible, but also help producers to identify and propagate their agricultural products and other agricultural products. Jilin Province, as a big agricultural province in China, is rich in natural resources, rich in soil and relatively large in scale of agricultural production. However, the development of agricultural brand construction is not particularly perfect, the market of Jilin Province brand agricultural products are relatively few, agricultural products are still in the primary production stage, brand construction started late, not enough attention. This paper starts with the basic concepts and related theories of agricultural products and brands, analyzes the current situation of agricultural product brand construction in Jilin Province, and analyzes the existing problems. Jilin Province as a big agricultural province, in the rapid development of agricultural products, the construction of agricultural product brands are also on the agenda day by day. The current situation of agricultural product brand construction is not optimistic. Compared with the agricultural product output of Jilin province, the number of agricultural product brand is not many, the variety is single, and the awareness of agricultural product brand is not strong. Leading to the current Jilin Province agricultural product brand construction is not perfect, difficult. This article draws lessons from the successful experience of the agricultural product brand construction of foreign Japan and domestic "Cofco" group, and puts forward the corresponding rationalization suggestion to Jilin province agricultural product brand construction.
【学位授予单位】：吉林农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.5

【参考文献】