D肉业集团发展战略研究

发布时间：2018-07-01 16:22

本文选题：牛羊肉产业 + D肉业集团　；参考：《黑龙江大学》2015年硕士论文

【摘要】：企业发展战略是对企业未来发展长期的和全局性的谋划、决策和组织指挥。D肉业集团是一家以生产加工牛羊肉为主的民营企业,其品牌产品在质量和口碑上在同行业处于领先位置,成为中国著名的牛羊肉生产加工企业。进入二十一世纪后,由于多数同行业企业采取措施,加大产品线的资金投入,使得D肉业集团遇到了明显的威胁。本文首先分析了D肉业集团的外部环境,指出其正处于一个良好的宏观环境和有利于企业成长的微观环境。接着分析了其内部条件,对D肉业集团做出了面临多机遇、存在威胁、突出优势、发展前景的战略地位基本评估。之后,比较系统地研究了D集团综合一体化发展战略。其特点是战略任务的多重性、战略组合的协同性和战略手段的综合性。最后,提出了相关的对于战略发展所需的措施和建议,来保障综合一体化战略顺利实施。
[Abstract]:The enterprise development strategy is a long-term and overall plan for the future development of the enterprise. Decision making and organizing and directing .D Meat Industry Group is a private enterprise which mainly produces processed beef and mutton. Its brand products in quality and word-of-mouth in the same industry in the leading position, China's famous beef and mutton production and processing enterprises. After entering the 21 century, because most of the same industry enterprises take measures to increase the investment of the product line, the D meat industry group is confronted with obvious threat. This paper first analyzes the external environment of D Meat Industry Group, and points out that D Meat Group is in a good macro environment and a micro environment conducive to the growth of enterprises. Then it analyzes its internal conditions and makes a basic evaluation of the strategic position of D Meat Group which faces many opportunities, threats, outstanding advantages and development prospects. After that, the paper systematically studies D group's integrated development strategy. It is characterized by the multiplicity of strategic tasks, the synergy of strategic combinations and the comprehensiveness of strategic means. Finally, the paper puts forward the relevant measures and suggestions for the strategic development to ensure the smooth implementation of the integrated integration strategy.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F324

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