衡阳市休闲农业发展对策研究

发布时间：2018-08-14 19:00

【摘要】：近年来,伴随着我国休闲产业的迅猛发展,以农业和旅游业有效结合的新兴业态—休闲农业趁势兴起。与此同时,鉴于休闲农业所带来的综合效益,党中央以及国务院也相应出台了一系列措施来促进休闲农业的发展。衡阳市是农业大市,山河纵横,植被繁茂,地形复杂多样,交通区位优越,农耕文化丰富,这些优越的生态环境和良好的社会经济条件,为其发展休闲农业提供了明显优势,但这些资源优势并未完全转化为经济优势。因此,分析衡阳休闲农业发展现状,找出其中问题,提出具体的发展对策,具有十分明显的现实意义。本文首先在查阅国内外相关文献的基础上,对休闲农业的内涵、特点、功能、开发模式等概念进行了界定,并明确了本文研究的休闲农业是指以乡村当地的自然景观和农业资源为基础,通过科学合理的规划设计,吸引游客前来休闲、体验、观赏、度假的一种新型旅游形式。其次,通过分析本地实情,发现衡阳市休闲农业具备深厚的文化底蕴、良好的自然环境、优越的地理区位、广阔的客源市场等发展优势,同时梳理其在发展模式、产品类型、投资主体、经济效益上的基本情况,并指出衡阳市休闲农业存在着政府扶持力度不大、产品缺乏特色、宣传不到位、配套设施落后、管理低效等诸多问题。再次,衡阳市休闲农业消费者调查结果表明：休闲农业目标消费者主要处于26-45岁的年龄阶段,具备中等偏高收入、文化程度偏高、以上班族为主的特点：消费者对休闲农业认知度较高,但对本地休闲农业资源的了解还不够：大部分消费者倾向于在个人自由支配时间里,通过自驾的方式,前往风景秀美的景郊型休闲农业度假地放松身心。最后,为了更好促进衡阳市休闲农业的发展,本文在现状分析基础上,结合调查数据,从政府主导、科学规划、合理开发、打造特色品牌、加大宣传力度、完善配套设施、优化服务水平等方面提出具体对策。
[Abstract]:In recent years, with the rapid development of leisure industry in China, leisure agriculture, which is an effective combination of agriculture and tourism, is emerging. At the same time, in view of the comprehensive benefits of leisure agriculture, the CPC Central Committee and the State Council have issued a series of measures to promote the development of leisure agriculture. Hengyang City is a big agricultural city with lush vegetation, complicated terrain, superior transportation location and rich farming culture. These favorable ecological environment and good social and economic conditions provide obvious advantages for its development of leisure agriculture. However, these resource advantages have not been fully converted into economic advantages. Therefore, it is of great practical significance to analyze the present situation of Hengyang leisure agriculture, find out the problems and put forward concrete development countermeasures. On the basis of consulting relevant literature at home and abroad, this paper defines the connotation, characteristics, functions, development model and other concepts of leisure agriculture. The leisure agriculture studied in this paper is a new type of tourism form, which is based on the rural natural landscape and agricultural resources, and attracts tourists to leisure, experience, watch and vacation through scientific and reasonable planning and design. Secondly, through the analysis of the local facts, we find that Hengyang leisure agriculture has deep cultural background, good natural environment, superior geographical location, broad customer market and other development advantages, at the same time combing its development model, product types, etc. This paper points out that there are many problems in Hengyang's leisure agriculture, such as government support is not enough, products are lack of characteristics, propaganda is not in place, supporting facilities are backward, management is inefficient and so on. Third, Hengyang leisure agriculture consumer survey results show that: leisure agriculture target consumers are mainly in the 26-45 years of age, with medium high income, high education level, The main characteristics of office workers are: consumers have a higher awareness of leisure agriculture, but not enough knowledge of local leisure agricultural resources: most consumers tend to use self-driving in their personal discretionary time. Go to the scenic suburban leisure agriculture resort to relax body and mind. Finally, in order to better promote the development of Hengyang leisure agriculture, based on the analysis of the current situation, combined with the survey data, from the government leading, scientific planning, reasonable development, building special brands, increasing publicity, improving supporting facilities, To optimize the level of service and other aspects of specific countermeasures.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F323.4

【相似文献】