内蒙古M生物科技有限公司核心竞争力构建研究

发布时间：2018-08-21 08:39

【摘要】：传统饲料工业于20世纪70年代中后期在我国开始产生。21世纪起,开始进入成熟期,此时,饲料工业增长速率放缓,饲料市场呈现出供过于求的状况,直接导致行业平均利润下降,投资风险提高,企业在此困境下要想寻求发展、获得效益就需要进行产品或市场等新的探索。由此,蛋白饲料越来越受到重视。然而,据相关资料显示,在世界范围内蛋白质资源呈紧缺状态,蛋白资源的获取成为世界性问题。这一问题在我国尤为突出,饲用蛋白资源的缺乏已经严重的阻碍了饲料工业及畜牧、水产业的发展。要谋求饲料及上下游产业的发展,企业必须从源头蛋白质出发,拓宽来源,寻找新的生产出路。因此,人们对非常规蛋白质资源开发利用的重视迅速提升。然而在信息流转迅速的今天,非常规蛋白饲料原料企业在激烈的市场竞争中如何获得竞争优势,企业如何将已有的竞争优势长期的维持下去,已经越来越成为值得蛋白饲料原料企业深入探讨的问题。本文以企业核心竞争力相关知识为基理论基础,通过对国内外关于企业核心竞争力的文献进行梳理发现,目前学术界对企业核心竞争力的定义并没有一个统一的概念,本文以巴顿的基于知识观的核心竞争力的概念,即“核心竞争力是指企业特有的、不易交易的并为企业带来竞争优势的专有知识和信息,是企业所拥有的提供竞争优势的知识体系”为理论依据展开讨论,针对企业核心竞争力的有价值性、独特性、延展性、动态性以及长期培育性的特征,结合企业核心竞争力的构成要素及结构模型,对案例企业核心竞争力的构建进行深入具体的分析。本文的案例企业为内蒙古某生物科技有限公司,以下简称M公司,针对案例企业文章首先分析了企业的发展现状、企业文化,之后通过SWOT分析法对企业在现有市场竞争中的优劣势以及企业所面临的威胁与机遇进行分析,分析发现企业拥有规模优势和政策优势两大主要优势,企业在品牌知名度和人才资源问题上存在较为突出的劣势,企业的主要威胁来源于激烈的市场竞争及日益开放的国际市场压力,企业面临的机遇主要来源于政策环境,这也是企业优势的表现。同时文章分析了企业所处的内外部环境。最后,文章对M公司企业核心竞争力的构建进行分析,认为,该企业在构成核心竞争力的各要素中在差异化的核心产品、先进的生产设备、对技术研发的重视等方面已经表现出了较为突出的优势,但表现出企业在专业性人才资源上的缺失,以及对技术带来的经济效益衡量不够完善等不足之处。最终得出该企业核心竞争力仍需在之后的发展过程中逐步完善的结论。
[Abstract]:The traditional feed industry began to produce in China in the middle and late 1970s and began to mature in the 21st century. At this time, the growth rate of the feed industry slowed down, and the feed market showed a situation of oversupply. As a direct result of the decline of average industry profit and the increase of investment risk, if enterprises want to seek development in this predicament, they need to make new explorations, such as product or market. As a result, more and more attention has been paid to protein feed. However, according to the related data, protein resources are in short supply in the world, and the acquisition of protein resources has become a worldwide problem. This problem is particularly prominent in China, the lack of feed protein resources has seriously hindered the development of feed industry, livestock, aquaculture. In order to seek the development of feed and upstream and downstream industries, enterprises must start from the source protein, widen the source and find a new production outlet. Therefore, people attach great importance to the development and utilization of unconventional protein resources. However, with the rapid information flow, how to obtain the competitive advantage in the fierce market competition and how to maintain the existing competitive advantage for a long time. Has become more and more worthy of protein feed raw materials enterprises to explore the problem. Based on the relevant knowledge of the core competence of enterprises, this paper finds that the definition of core competence of enterprises is not a unified concept by combing the literature about the core competence of enterprises at home and abroad. In this paper, we take the concept of "core competence" based on Barton's view of knowledge, that is, "core competence" refers to the proprietary knowledge and information that is unique to the enterprise, which is difficult to trade and brings competitive advantage to the enterprise. It is the knowledge system that the enterprise possesses to provide the competitive advantage "as the theoretical basis for the discussion, aiming at the characteristics of value, uniqueness, extensibility, dynamic and long-term cultivation of the core competence of the enterprise," Combined with the constituent elements and structural model of enterprise core competence, this paper makes a deep and concrete analysis on the construction of enterprise core competence. The case enterprise in this paper is Inner Mongolia Biotechnology Co., Ltd., hereinafter referred to as M Company. The article first analyzes the status quo of enterprise development, corporate culture, Then, through the analysis of the advantages and disadvantages of the enterprises in the existing market competition and the threats and opportunities faced by the enterprises through the SWOT analysis, it is found that the enterprises have two major advantages: scale advantage and policy advantage. There are outstanding disadvantages in brand awareness and talent resources. The main threats to enterprises come from fierce market competition and increasingly open international market pressure. The opportunities faced by enterprises mainly come from the policy environment. This is also the performance of enterprise advantage. At the same time, the article analyzes the internal and external environment of the enterprise. Finally, the paper analyzes the construction of core competence of M Company, and thinks that the enterprise is in the core products of differentiation, advanced production equipment, among the elements of core competitiveness. The emphasis on technology research and development has shown more outstanding advantages, but the lack of professional talent resources and the inadequate measurement of economic benefits brought about by technology. Finally, it comes to the conclusion that the core competence of the enterprise still needs to be perfected gradually in the later development process.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F324.6

【参考文献】