重庆市休闲农业发展的SWOT分析

发布时间：2018-10-10 15:31

【摘要】：[目的]分析休闲农业发展的优劣势、机遇及挑战,为明确重庆市休闲农业的未来发展方向提供有益参考。[方法]文章运用SWOT分析法对重庆市休闲农业发展过程中的优势、劣势、机遇及威胁进行深入分析,建立了重庆市休闲农业的发展战略矩阵。[结果]自然景观优美、民俗文化丰厚、交通便捷、客源较多及政策保障是重庆市发展休闲农业的优势和机会;而制度不健全,法规不完善,休闲景点规模小而分散,专业性人才缺乏以及周边城市竞争是重庆市发展休闲农业面临主要挑战和威胁。[结论]重庆市休闲农业SWOT分析得出相应战略矩阵以及4种战略,即SO战略、WO战略、ST战略和WT战略,由此提出田园农业旅游、民俗风情旅游、农家乐旅游、参与体验游等4个未来发展方向。
[Abstract]:[objective] to analyze the advantages and disadvantages, opportunities and challenges of the development of leisure agriculture, and to provide a useful reference for the future development of leisure agriculture in Chongqing. [methods] the paper analyzes the advantages, disadvantages, opportunities and threats in the development of leisure agriculture in Chongqing by using SWOT analysis method, and establishes the development strategy matrix of leisure agriculture in Chongqing. [results] the advantages and opportunities of developing leisure agriculture in Chongqing are beautiful natural landscape, rich folk culture, convenient transportation, large number of tourists and policy guarantee, while the system is not perfect, the laws and regulations are not perfect, and the scale of leisure spots is small and scattered. Lack of professional talents and competition in surrounding cities are the main challenges and threats to the development of leisure agriculture in Chongqing. [conclusion] based on the SWOT analysis of leisure agriculture in Chongqing, the corresponding strategic matrix and four strategies, namely, SO strategy, WO strategy, ST strategy and WT strategy, are obtained. Participate in the experience tour and other four future development directions.
【作者单位】：重庆工业职业技术学院;
【基金】：重庆市教委科学技术研究项目“基于区域合作理论的大三峡旅游圈空间圈层结构研究”(KJ1503102) 2016年重庆市教委高校人文社会科学研究项目(规划项目)“‘一带一路’战略视角下重庆旅游产业综合竞争力提升路径研究”(16SKGH243)
【分类号】：F323.4

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