千足珍珠集团发展战略研究
发布时间：2018-10-31 10:00
【摘要】：根据全球珍珠市场的发展态势,中国淡水珍珠己在全球珍珠产量中占有了极高比例的份额,但是中国珍珠产业仍以初级产品(半成品的原珠)为主,核心竞争力很低,只占据了极小部分的市场销售额,并且初级产品的市场竞争日益激烈。而与此相对应的是,全球珍珠尤其是中高端珍珠的市场需求却呈快速增加趋势。本文以发展战略理论为基础,探讨千足珍珠集团在激烈的市场竞争中所应采取的发展战略。本文以千足珍珠集团为研究对象,结合我国珍珠行业当前的发展状况,对企业的内部环境和外部环境进行深入诊断分析,针对企业技术创新、品牌附加值、发展理念、资金配置、人才结构等方面的问题,从建立技术创新系统、进行企业品牌培育、拓展珍珠产品产业链、强化管理、利用渤海商品交易所电子商务平台创新发展模式几个方面对企业的发展战略进行了战略制定,并依托自身优势,规避企业发展的不利因素,最大限度整合企业资源,提高企业核心竞争力。为确保发展战略的顺利实施,还依据当前时代发展趋势和企业需求进行企业人力资源建设、企业文化建设和企业信息化建设等保障措施,从而提升千足珍珠产品的知名度以及企业的品牌形象,使企业在复杂的竞争环境中占据主动。总之,在我国珍珠业面临复杂的市场环境下,企业应该尽快制定并实施适合时代发展趋势和自身需要的发展战略,立足于以质量和个性化取胜,审视市场空间,寻求多渠道的发展,并推动企业发展模式的转型。同时,还要关注企业发展的软实力建设,打造自己的企业文化和品牌,实现企业和员工的同步发展。
[Abstract]:According to the development trend of the global pearl market, Chinese freshwater pearl has already occupied a very high proportion of the global pearl production, but China's pearl industry is still dominated by primary products (raw beads of semi-finished products), and its core competitiveness is very low. Only a fraction of the market is sold, and the market for primary products is increasingly competitive. In contrast, the global market demand for pearls, especially for mid-high-end pearls, is increasing rapidly. Based on the theory of development strategy, this paper discusses the development strategy that should be adopted by Qianfu Pearl Group in the fierce market competition. This paper takes Qianzuo Pearl Group as the research object, combines the current development situation of the pearl industry in our country, carries on the thorough diagnosis and analysis to the enterprise's internal and external environment, aiming at the enterprise technical innovation, the brand added value, the development idea, Such problems as fund allocation, talent structure, and so on, include the establishment of technological innovation systems, the cultivation of enterprise brands, the expansion of the pearl product industrial chain, and the strengthening of management. This paper makes use of the innovation and development mode of the electronic commerce platform of the Bohai Commodity Exchange to formulate the development strategy of the enterprise, and relies on its own advantages to avoid the unfavorable factors of the development of the enterprise and to integrate the enterprise resources to the maximum extent. Improve the core competitiveness of enterprises. In order to ensure the smooth implementation of the development strategy, and in accordance with the development trend of the current era and the needs of enterprises, the construction of enterprise human resources, the construction of enterprise culture and the construction of enterprise information are also carried out. In order to enhance the visibility of thousands of pearl products and the brand image of enterprises, enterprises in the complex competitive environment to occupy the initiative. In short, under the complicated market environment, the enterprises should formulate and implement the development strategy suitable for the development trend of the times and their own needs as soon as possible, based on the quality and individuation to win, and examine the market space. Seek the development of multi-channel, and promote the transformation of enterprise development model. At the same time, we should pay attention to the soft power construction of enterprise development, build our own corporate culture and brand, and realize the synchronous development of enterprises and employees.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F324;F272
本文编号：2301762
[Abstract]:According to the development trend of the global pearl market, Chinese freshwater pearl has already occupied a very high proportion of the global pearl production, but China's pearl industry is still dominated by primary products (raw beads of semi-finished products), and its core competitiveness is very low. Only a fraction of the market is sold, and the market for primary products is increasingly competitive. In contrast, the global market demand for pearls, especially for mid-high-end pearls, is increasing rapidly. Based on the theory of development strategy, this paper discusses the development strategy that should be adopted by Qianfu Pearl Group in the fierce market competition. This paper takes Qianzuo Pearl Group as the research object, combines the current development situation of the pearl industry in our country, carries on the thorough diagnosis and analysis to the enterprise's internal and external environment, aiming at the enterprise technical innovation, the brand added value, the development idea, Such problems as fund allocation, talent structure, and so on, include the establishment of technological innovation systems, the cultivation of enterprise brands, the expansion of the pearl product industrial chain, and the strengthening of management. This paper makes use of the innovation and development mode of the electronic commerce platform of the Bohai Commodity Exchange to formulate the development strategy of the enterprise, and relies on its own advantages to avoid the unfavorable factors of the development of the enterprise and to integrate the enterprise resources to the maximum extent. Improve the core competitiveness of enterprises. In order to ensure the smooth implementation of the development strategy, and in accordance with the development trend of the current era and the needs of enterprises, the construction of enterprise human resources, the construction of enterprise culture and the construction of enterprise information are also carried out. In order to enhance the visibility of thousands of pearl products and the brand image of enterprises, enterprises in the complex competitive environment to occupy the initiative. In short, under the complicated market environment, the enterprises should formulate and implement the development strategy suitable for the development trend of the times and their own needs as soon as possible, based on the quality and individuation to win, and examine the market space. Seek the development of multi-channel, and promote the transformation of enterprise development model. At the same time, we should pay attention to the soft power construction of enterprise development, build our own corporate culture and brand, and realize the synchronous development of enterprises and employees.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F324;F272
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