中牟县休闲观光农业园区竞争力评价研究
发布时间：2018-11-19 16:50
【摘要】：休闲观光农业是将休闲观光旅游和农业紧密联系在一起的生态旅游活动,为城镇居民提供了观光旅游、文化学习、农事体验、休憩健身的场所,为城乡经济互动、信息沟通、物质交流搭建了桥梁与通道。休闲观光农业可以作为一种新型的生态旅游业,既促进现代农业发展又符合国家推进城乡一体化、解决三农问题的方针,可以说是一种回归生态、开拓视野、愉悦生活的健康休闲方式。本文列为调研对象的中牟县发展休闲观光农业具有得天独厚的资源优势和地理区位优势,然而现在中牟县的休闲观光农业整体水平不高,面临着一些诸如附加值低、盈利难、商家恶性竞争、政府政策稍显滞后等问题。所以,为了能够提高中牟县休闲观光农业的竞争力,从而能促进中牟县休闲观光农业持续健康发展,所以说想要全面提升竞争力便需要首先对中牟县的休闲观光农业园区竞争力进行全面综合客观的评价。本文采用了综合定性分析跟综合定量分析结合的手段,从宏观的视角下和微观分析相组合的分析方法对中牟县休闲观光农业园区竞争和发展现状问题进行研究,本文的主要核心包括国内外研究现状的解析、休闲观光农业理论的陈述、中牟县休闲观光农业园区现状的调查了解、休闲观光农业园区竞争能力指标评价方法及指标体系构建、中牟县休闲观光农业园区竞争能力综合评价和分析、研究结论与对策建议等六大部分。通过研究得出如下结论:中牟县休闲观光农业现在处于产业链发育的初级阶段,在现有的资源条件下,现阶段影响中牟县休闲观光农业园区竞争力的主要因素有外部环境(政府政策、交通便捷度等)、内部人员素质(文化素养、服务水平等)、有形资源(自然风光、餐饮住宿硬件)和无形资源(历史文化和民俗等)。本文研究的宗旨和最终目的是为了能够提升中牟县休闲观光农业园区的区域竞争力,对策建议则包含有如何优化休闲观光农业产业大环境、规范化产业管理、深化产业链条、提高从业人员素养及优化框架结构等。
[Abstract]:Leisure and sightseeing agriculture is an eco-tourism activity that closely links leisure tourism with agriculture. It provides urban residents with a place for sightseeing tourism, cultural learning, agricultural experience, rest and fitness, economic interaction between urban and rural areas, and information communication. Material communication builds bridges and passages. Leisure and sightseeing agriculture can be regarded as a new type of eco-tourism, which not only promotes the development of modern agriculture, but also conforms to the national policy of promoting the integration of urban and rural areas, and solves the problems of agriculture, countryside and farmers. It can be said that it is a return to ecology and broadens the field of vision. A healthy and casual way to enjoy your life. The development of leisure and sightseeing agriculture in Zhongmou County, which is listed as the object of investigation, has its unique advantages of resources and geographical location. However, the overall level of leisure and sightseeing agriculture in Zhongmu County is not high, and it faces some difficulties such as low added value and difficulty in making profits. Business malignant competition, government policy slightly lagging behind and other issues. Therefore, in order to improve the competitiveness of leisure and sightseeing agriculture in Zhongmou County and thus promote the sustainable and healthy development of leisure tourism agriculture in Zhongmou County, Therefore, it is necessary to evaluate the competitiveness of Zhongmu County's leisure and sightseeing agricultural park comprehensively and objectively. In this paper, the comprehensive qualitative analysis and the comprehensive quantitative analysis are used to study the competition and development of Zhongmu County leisure and sightseeing agricultural park from the perspective of macro and micro analysis. The main core of this paper includes the analysis of the domestic and foreign research situation, the statement of the theory of leisure and sightseeing agriculture, the investigation and understanding of the present situation of the leisure and sightseeing agricultural park in Zhongmu County, the evaluation method of the competitiveness index and the construction of the index system of the leisure and sightseeing agricultural park. Comprehensive evaluation and analysis of competitive ability, research conclusions and countermeasures of Zhongmu leisure and sightseeing agricultural park. The conclusion is as follows: the leisure and sightseeing agriculture in Zhongmou County is now in the primary stage of the development of the industrial chain, under the existing resource conditions, At this stage, the main factors that affect the competitiveness of Zhongmu County leisure and sightseeing agricultural park are external environment (government policy, transportation convenience, etc.), internal personnel quality (cultural literacy, service level, etc.), tangible resources (natural scenery, etc.), Catering accommodation hardware) and intangible resources (history, culture and folklore, etc.). The purpose and ultimate purpose of this paper is to promote the regional competitiveness of Zhongmu County leisure and sightseeing agricultural park. The countermeasures and suggestions include how to optimize the environment of leisure and sightseeing agriculture industry, standardize the industrial management, and deepen the industrial chain. Improve the quality of practitioners and optimize the structure of the framework.
【学位授予单位】：河南农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F323.4
本文编号：2342873
[Abstract]:Leisure and sightseeing agriculture is an eco-tourism activity that closely links leisure tourism with agriculture. It provides urban residents with a place for sightseeing tourism, cultural learning, agricultural experience, rest and fitness, economic interaction between urban and rural areas, and information communication. Material communication builds bridges and passages. Leisure and sightseeing agriculture can be regarded as a new type of eco-tourism, which not only promotes the development of modern agriculture, but also conforms to the national policy of promoting the integration of urban and rural areas, and solves the problems of agriculture, countryside and farmers. It can be said that it is a return to ecology and broadens the field of vision. A healthy and casual way to enjoy your life. The development of leisure and sightseeing agriculture in Zhongmou County, which is listed as the object of investigation, has its unique advantages of resources and geographical location. However, the overall level of leisure and sightseeing agriculture in Zhongmu County is not high, and it faces some difficulties such as low added value and difficulty in making profits. Business malignant competition, government policy slightly lagging behind and other issues. Therefore, in order to improve the competitiveness of leisure and sightseeing agriculture in Zhongmou County and thus promote the sustainable and healthy development of leisure tourism agriculture in Zhongmou County, Therefore, it is necessary to evaluate the competitiveness of Zhongmu County's leisure and sightseeing agricultural park comprehensively and objectively. In this paper, the comprehensive qualitative analysis and the comprehensive quantitative analysis are used to study the competition and development of Zhongmu County leisure and sightseeing agricultural park from the perspective of macro and micro analysis. The main core of this paper includes the analysis of the domestic and foreign research situation, the statement of the theory of leisure and sightseeing agriculture, the investigation and understanding of the present situation of the leisure and sightseeing agricultural park in Zhongmu County, the evaluation method of the competitiveness index and the construction of the index system of the leisure and sightseeing agricultural park. Comprehensive evaluation and analysis of competitive ability, research conclusions and countermeasures of Zhongmu leisure and sightseeing agricultural park. The conclusion is as follows: the leisure and sightseeing agriculture in Zhongmou County is now in the primary stage of the development of the industrial chain, under the existing resource conditions, At this stage, the main factors that affect the competitiveness of Zhongmu County leisure and sightseeing agricultural park are external environment (government policy, transportation convenience, etc.), internal personnel quality (cultural literacy, service level, etc.), tangible resources (natural scenery, etc.), Catering accommodation hardware) and intangible resources (history, culture and folklore, etc.). The purpose and ultimate purpose of this paper is to promote the regional competitiveness of Zhongmu County leisure and sightseeing agricultural park. The countermeasures and suggestions include how to optimize the environment of leisure and sightseeing agriculture industry, standardize the industrial management, and deepen the industrial chain. Improve the quality of practitioners and optimize the structure of the framework.
【学位授予单位】：河南农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F323.4
【参考文献】
相关期刊论文 前10条
1 赵杰;杨以哲;安静;王梁;;基于SWOT分析的太行山区农业产业园规划研究——以河北团山红生态农业园为例[J];天津农业科学;2014年09期
2 魏星;;休闲农业服务营销创新研究的回顾与展望[J];现代商业;2013年06期
3 丁海峰;单之卉;;北京市民购物消费习惯调查分析[J];数据;2007年08期
4 陈依慧;;以公共服务均等化缩小城乡差距[J];浙江经济;2007年07期
5 郭焕成;任国柱;;我国休闲农业发展现状与对策研究[J];北京第二外国语学院学报;2007年01期
6 刘敏;;推进城乡一体化的障碍及对策分析[J];商场现代化;2006年30期
7 叶雪梅;;“三农”问题、城乡一体化与和谐社会的构建[J];马克思主义与现实;2006年03期
8 陈美云;;台湾休闲农业的成功经验及对大陆的启示[J];科技情报开发与经济;2006年02期
9 成升魁,徐增让,李琛,吴月湖;休闲农业研究进展及其若干理论问题[J];旅游学刊;2005年05期
10 陈永奎;论城市化与城乡协调发展[J];西北民族大学学报(哲学社会科学版);2005年03期
，本文编号：2342873
本文链接：https://www.wllwen.com/jingjilunwen/nongyejingjilunwen/2342873.html
