中西消费观念研究差异与概念辨析

发布时间：2018-03-26 18:09

本文选题：消费观念　切入点：消费价值观　出处：《厦门大学》2014年硕士论文

【摘要】：本文基于文献综述,对中西消费观念的概念界定和研究路径差异进行了辨析。通过对国内消费观念的研究现状进行梳理,本文发现中国消费观念研究在2006-2011年出现了热潮,但存在许多问题,其中最重要的是消费观念的概念界定不清晰,与西方相关研究难以对接。为了探索消费观念这一概念应当如何界定的问题,本文梳理了大量中西方相关文献,对中西方消费观念研究进行对比,最后提出结论和建议。在第二章中,本文追溯西方消费研究的起源与发展路径,以及目前对消费观念研究使用的相关概念、研究问题及研究成果,从而在整体上对西方消费观念研究特征进行归纳。在第三章中,本文追溯中国消费观念研究的起源与发展路径,使之和西方消费观念研究路径产生对比,并在大量文献分析基础上,对目前国内消费观念及相关概念研究现状进行述评。在第四章中,本文将基于消费观念研究的中西对比,在研究概念和研究路径方面总结目前中西消费观念研究的差异。最后,本文在第五章中提出结论,即对消费观念的概念进行重界定的三种方案,并选择相对最优的方案。本文指出,消费观念研究应当被具体界定为“主体对于作为概念的消费的认知和评价”,即等同于“消费概念”研究,并与消费态度、消费价值观等概念平行,共同构成消费的心理结构研究。
[Abstract]:Based on the literature review, this paper discriminates and analyzes the concept definition and research path difference of Chinese and Western consumption concepts. By combing the current research situation of domestic consumption concepts, this paper finds that the research on Chinese consumption concepts has been in a hot trend in 2006-2011. However, there are many problems, the most important of which is that the definition of consumption concept is not clear, and it is difficult to connect with western related research. In order to explore the problem of how to define the concept of consumption concept, this paper combs a large number of relevant documents in China and the West. This paper compares the study of consumption concept between China and the West, and finally puts forward some conclusions and suggestions. In the second chapter, this paper traces the origin and development path of the western consumption research, as well as the related concepts, research problems and research results of the current research on the consumption concept, so as to sum up the characteristics of the western consumption concept research as a whole. In the third chapter, this paper traces the origin and development path of Chinese consumption concept research, and compares it with the western consumption concept research path, and on the basis of a lot of literature analysis, The current domestic consumption concept and related concepts are reviewed. In the fourth chapter, based on the comparison of Chinese and Western consumption concepts, this paper summarizes the differences between Chinese and Western consumption concept research in terms of research concept and research path. Finally, in the fifth chapter, the paper puts forward a conclusion, that is, three schemes to redefine the concept of consumption, and choose the relatively optimal scheme. The study of consumption concept should be defined as "the subject's cognition and evaluation of consumption as a concept", which is equivalent to the study of "consumption concept", and parallel to the concepts of consumption attitude, consumption values, etc. A study on the psychological structure of consumption.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F126.1;F113.9

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