文化消费的社会网络效应——基于全国31个省市区面板数据的实证分析

发布时间：2018-06-16 01:14

本文选题：文化消费 + 社会网络　；参考：《消费经济》2016年06期

【摘要】：本文在理论分析的基础上,利用全国31个省市区2006-2014年数据,实证检验文化消费的社会网络效应。在实证检验过程中,本文将文化消费的社会网络效应分成情境效应、内生效应和关联效应。结果表明:在全样本估计结果中,内生效应占据主体地位,对个体文化消费的影响最强,情境效应次之,关联效应最弱,但均对文化消费具有显著的促进作用。而在分区域样本估计中,文化消费的社会网络效应在三大区域间的表现明显不同。在东部省份,仅内生效应通过显著性检验;在中部省份,反映情境效应的估计系数最大且显著为正;而在西部省份,情境效应、内生效应和关联效应均对个体文化消费具有显著正向影响。
[Abstract]:On the basis of theoretical analysis, this paper empirically tests the social network effect of cultural consumption by using the data of 31 provinces and municipalities in China from 2006 to 2014. In the process of empirical test, the social network effect of cultural consumption is divided into situational effect, endogenous effect and relevance effect. The results show that in the total sample estimation, the endogenous effect occupies the main position, the influence on individual cultural consumption is the strongest, the situational effect is the second, and the correlation effect is the weakest, but all of them play a significant role in promoting the cultural consumption. In the subregional sample estimation, the social network effect of cultural consumption is obviously different among the three regions. In the eastern provinces, only the endogenous effects passed the significance test; in the central provinces, the estimated coefficients of situational effects were the largest and significantly positive; in the western provinces, the situational effects were significantly positive. Both endogenous effects and correlation effects have significant positive effects on individual cultural consumption.
【作者单位】：南京大学国家文化产业研究中心;
【基金】：国家自然科学基金项目(71373119) 2016年南京大学博士研究生创新创意研究项目
【分类号】：F126.1

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