circulation disintermediation bulk production material indus

  本文关键词：流通脱媒趋势下生产资料流通企业商业模式创新——来自浙江物产集团的商业实践，由笔耕文化传播整理发布。

流通脱媒趋势下生产资料流通企业商业模式创新——来自浙江物产集团的商业实践

Business Pattern Innovation in Bulk Production Material Circulation Enterprises under the Trend of Disintermediation in China——The Business Practice of Zhejiang Material Industry

[1]

LIU Qing-yan （1.Zhejiang Technical Institute of Economics , Hangzhou, Zhejiang310018, China; 2.Zhejiang University , Hangzhou, Zhejiang310058, China; 3.Zhejiang Materials Industry

[1]浙江经济职业技术学院产业研究中心,浙江杭州310018; [2]浙江大学管理学院博士后科研流动站,浙江杭州310058; [3]浙江物产集团有限公司博士后科研工作站,浙江杭州310006

文章摘要：近年来,随着网络通信技术的兴起,受上游成本高企与下游需求不足双重压力作用,为缩短流通渠道,减少流通环节,降低流通成本,或通过向服务领域延伸开发＂第三利润源＂,生产企业对渠道的控制力度不断加强,开始越来越多地绕开中间商直接与上游供应商或下游大客户建立战略合作联盟关系,从而在一定程度上挤占传统流通企业生存空间,导致流通脱媒现象出现。流通脱媒环境下,企业运作将日益由综合化向专业化转变,企业资源将日益由独立向共享转变,企业间关系将日益由对抗向合作转变,并对当前及未来流通功能产生至关重要的影响。面对流通脱媒趋势,浙江物产集团集产品批发商、物流服务提供商、交易界面、市场开拓者、模块化集成服务商等多种角色于一身,嵌入供应链环节,成功地扩张了业务范围,形成了以客户需求为导向的供应链集成服务模式,在为上下游客户创造价值的同时确立了自身独特的竞争优势。其经验不仅可供大宗生产资料流通企业借鉴,对其他传统流通企业同样具有重要启示。在由旧平衡向新平衡过渡的关键阶段,面对新技术冲击,流通企业应重新思考自身功能定位,以提升上下游客户价值为目标,充分运用信息、物流、管理技术成果,创新商业模式,重塑竞争优势,有效降低代理成本,促进流通重新归媒,并以此推动我国服务外包业快速发展。

Abstr：In recent years,with the rise of ICT and the increasing pressure brought by higher upstream cost and inefficient downstream demand,to shorten circulation channel,reduce circulation links,reduce circulation cost,or extent to the field of service to pursue＂the third profit source＂,manufacturing enterprises increasingly strengthen their power of control on channels,and directly establish the strategic alliance with the absence of intermediaries. To some extent,these measures will shrink the living space of traditional circulation enterprises and lead to the phenomenon of disintermediation. And the enterprises will transform from being comprehensive to being specialized,from independently owning the resources to sharing that,and from being rival to each other to cooperating with each other. To better cope with the trend of disintermediation,ZJMI Group integrates the role of wholesaler,logistic service provider,transaction interface,market explorer,and modular integration service provider and embeds the link of supply chain to successfully expand its business scope,form the customer-demand-oriented supply chain integrated service pattern,and establish its own competitiveness. The experience of ZJMI cannot only be learn by other bulk production material enterprises,but also provide other traditional circulation enterprises with important implications. To cope with impact brought by new technology,at the stage of transferring from old balance to new balance,circulation enterprises should reconsider their functional positioning,take the value of upstream and downstream customers as the target,fully give play to the role of information,logistic,and management technological fruits,make innovation in business pattern,rebuild the competitiveness,effectively

文章关键词：

Keyword：:circulation disintermediation bulk production material industry innovation in business pattern

课题项目：中国博士后科学基金“链式竞争环境下我国大型流通企业成长能力研究”（2014M551765）; 浙江省哲学社会科学规划课题“产业整合趋势下浙江流通企业成长路径研究”（14NDJC189YB）

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  本文关键词：流通脱媒趋势下生产资料流通企业商业模式创新——来自浙江物产集团的商业实践，，由笔耕文化传播整理发布。