我国文化产业投融资新途径—众筹模式研究

发布时间：2018-01-02 22:35

本文关键词：我国文化产业投融资新途径—众筹模式研究　出处：《山东艺术学院》2015年硕士论文　论文类型：学位论文

【摘要】：文化产业发展水平是衡量一个国家软实力的重要标志。文化产业投融资是文化产业不断壮大和长足发展的重要动力。由于文化产业具有重创意、轻资产的特性,传统的金融机构在对文化企业项目进行投资决策时,往往十分谨慎,致使中小型文化企业面临着融资难的问题。众筹模式是新兴模式,目前虽然还处于发展的初级阶段,但可以作为文化产业投融资的一种新的途径。众筹模式可以打破传统的融资格局,降低融资门槛,为中小型文化企业和项目提供一个能够直接与消费者面对面的交流平台,向他们直接展示自己的创意、理念,面向广大的互联网用户募集资金,能够大大减少交易成本,提高融资效率。同时,众筹模式能够有效地激发文化产品的创造潜力,从而突破文化产业的发展瓶颈,促进文化产业的发展。目前,国内对于众筹模式的研究主要集中在大环境下的总体发展,还比较缺乏对文化产业众筹模式发展问题的系统梳理和研究。本文首先对国际国内众筹模式进行概要介绍,并提出文化产业众筹模式及其产生的背景与条件,进而更细化的对国内文化产业各行业众筹融资的概况进行分析和阐述,强调众筹模式对于文化产业的作用和意义,并分析文化项目众筹成功的主要因素以及导致文化项目众筹失败的局限性。最后,从改善众筹平台三方主体,加强政府监管、完善国家政策法律等角度,提出文化产业众筹模式的发展对策,从而更好地实现文化产业与众筹模式的完美对接。
[Abstract]:The level of development of cultural industry is an important symbol to measure a country's soft power. Investment and financing of cultural industry is an important driving force for the continuous growth and rapid development of cultural industry. When traditional financial institutions make investment decisions on cultural enterprise projects, they are often very careful, resulting in small and medium-sized cultural enterprises facing the problem of financing difficulties. Crowdfunding model is a new model. Although it is still in the primary stage of development, it can be used as a new way for the investment and financing of cultural industry. The mode of crowdfunding can break the traditional financing pattern and lower the threshold of financing. For small and medium-sized cultural enterprises and projects to provide a direct face-to-face communication platform with consumers to show them their ideas, ideas, for the vast number of Internet users to raise funds. At the same time, crowdfunding model can effectively stimulate the creative potential of cultural products, thus breaking through the bottleneck of cultural industry development and promoting the development of cultural industry. Domestic research on crowdfunding model is mainly focused on the overall development of the environment. There is also a relatively lack of the cultural industry crowdfunding model development of the system combing and research. Firstly, this paper briefly introduces the international and domestic crowdfunding model, and puts forward the cultural industry crowdfunding model and its background and conditions. And then more detailed analysis and elaboration of the domestic cultural industry industry financing situation of crowdfunding, emphasizing the role and significance of crowdfunding model for cultural industry. And analyze the main factors of the success of the cultural project crowdfunding and the limitations of the failure of the cultural project crowdfunding. Finally, from the perspective of improving the platform of crowdfunding, strengthening government supervision, improving national policies and laws, and so on. In order to realize the perfect docking between cultural industry and crowdfunding mode, this paper puts forward the development countermeasures of cultural industry crowdfunding mode.
【学位授予单位】：山东艺术学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G124

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