横店影视城网站的品牌建构

发布时间：2018-01-02 23:33

本文关键词：横店影视城网站的品牌建构　出处：《传媒》2015年10期 　论文类型：期刊论文

【摘要】：正2014年,横店集团主要经营指标再创历史新高,实现营业收入520亿元,同比增长11.1%。品牌价值的不断上升,极大地提高了横店影视城的市场影响力。2015年1月,在横店影视城接待的团队客人、网络通道客人和散客中,同比均实现了大幅度增长,分别增长52%、52%和58%。据统计,横店影视城的网络搜索指数与同类网站相比一直排在全国第一,这说明横店影视城在全国游客和网民心
[Abstract]:In 2014, the main operating indicators of Hengdian Group hit a new record high, achieving operating income of 52 billion yuan, an increase of 11. 1% year on year. The value of the brand continues to rise. In January 2015, in the Hengdian Film and Television City reception team guests, network channel guests and individual guests, all achieved a significant increase year on year. Increase 52% and 58% respectively. According to statistics, the network search index of Hengdian Film and Television City has been ranked first in the country compared with the similar websites, which shows that Hengdian Film and Television City has the hearts of tourists and Internet users all over the country.
【作者单位】：牡丹江师范学院经济与管理学院;
【分类号】：J992.3
【正文快照】： 2014年,横店集团主要经营指标再创历史新高,实现营业收入520亿元,同比增长11.1%。品牌价值的不断上升,极大地提高了横店影视城的市场影响力。2015年1月,在横店影视城接待的团队客人、网络通道客人和散客中,同比均实现了大幅度增长,分别增长52%、52%和58%。据统计,横店影视城的

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