大众媒介对农村经济发展作用的研究

发布时间：2018-01-28 14:02

  本文关键词： 大众媒介 农村经济发展 关注缺失 对策及建议　出处：《河北科技师范学院》2015年硕士论文　论文类型：学位论文

【摘要】：随着大众媒介日益增强的影响力和乡村传播学理论的出现,大众媒介对农村经济发展的作用逐渐被人们所关注。从另一层面来说,农村经济环境所发生的变化,也影响着大众媒介的发展,为其丰富了新的节目内容。本文未选取媒介在传播过程中各要素和功能的传播效力这一传统的角度,而是分别研究了三种常见的大众媒介的传播特性、传播效果和传播内容,以此为依据来分析大众媒介在农村发挥着怎样的传播影响力。本文运用了文献研究法、问卷调查法和深度访谈法,通过对资料的整理、相关数据的分析和访谈内容的比对,尝试探究大众媒介在农村的使用情况,论证大众媒介不仅影响和促进城市经济的发展,也对农村经济的发展起到了积极作用。本文着重从大众媒介的传播内容和传播效果两个方面入手,研究大众媒介对农村经济发展的作用。一方面,大众媒介的传播内容为农民分享致富经验,树立榜样,让农民的致富路更加顺畅;为农民牵线搭桥,及时发布经济信息;为农村特有的产品搭建平台,扩宽销售渠道;另一方面,大众媒介的传播效果为农村构建出新的经济环境,其娱乐化效果为农村旅游业带来了生机,促进了农村经济的发展。本文还通过分析大众媒介对农村经济发展关注缺失的表现,提出了相应的改进对策及建议,以便更好的发挥大众媒介对农村经济发展的作用。
[Abstract]:With the increasing influence of mass media and the emergence of the theory of rural communication, the role of mass media in rural economic development has gradually been concerned. From another level, the changes of rural economic environment have taken place. It also affects the development of the mass media and enriches the new program content. This paper does not select the traditional perspective of the communication effectiveness of the elements and functions of the media in the process of communication. It studies the communication characteristics, effects and contents of three common mass media, and analyzes how the mass media play a role in the rural areas. This paper uses the literature research method to analyze the influence of mass media in rural areas. Questionnaire survey and in-depth interviews, through the collation of data, the analysis of relevant data and the comparison of interview content, try to explore the use of mass media in rural areas. Demonstrate that mass media not only affects and promotes the development of urban economy, but also plays a positive role in the development of rural economy. On the one hand, the content of mass media for farmers to share rich experience, set an example, so that farmers become richer more smoothly; For farmers to match the timely release of economic information; To build a platform for rural products, expand the sales channels; On the other hand, the communication effect of mass media has created a new economic environment for the rural areas, and its entertainment effect has brought vitality to the rural tourism industry. Through the analysis of the mass media on the lack of attention to rural economic development performance, the corresponding improvement measures and suggestions are put forward. In order to better play the role of mass media in rural economic development.
【学位授予单位】：河北科技师范学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F320;G206
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本文编号：1470973