上海演出团体形象手册设计的研究

发布时间：2018-02-09 22:08

本文关键词： 上海演出团体形象手册设计研究　出处：《北京印刷学院》2013年硕士论文　论文类型：学位论文

【摘要】：21世纪，文化生产力已经成为一个国家和城市综合实力和核心竞争力的重要体现。随着经济的发展，我国越来越重视文化产业对整个经济的贡献，文化产业的发展为我国经济注入了新的活力。其中，我国文化产业发展的代表之一是演出行业的发展，随着我国文化演出行业的进一步发展，具有地方特色的演出团体的产品开发与文化传播也显示出了蓬勃的生命力。近年来，上海文化产业的发展取得了很大的成就，尤其是上海文化演出行业的发展极具特色：立足国内市场，发展具有国际水准的演出服务，重视演出团体形象手册的设计，不断塑造文明、和谐、艺术的演出团体品牌形象，同时努力打造具有中国特色的文化演出品牌，成功的塑造了上海文化演出名片。从设计的角度出发去研究上海演出团体形象手册具有必要性和代表性，上海作为一个演出资源丰富，团体众多，发展迅速，潜力巨大的区域，其演出形象手册的设计有很多值得全国其他地区演出团体借鉴和学习的地方。本文主要通过分析上海演出团体的发展特色、上海演出团体重视形象手册设计的原因、上海演出团体形象手册的设计、上海演出团体形象手册设计的案例分析等几个主要方面对上海演出团体形象手册设计进行研究，以阐明上海各大演出团体之间的差异化，通过实际有效的形象手册的设计，区别与同行业不同团体的视觉形象的品牌策略和宣传推广，，在市场竞争中赢得一席之地。这些研究为全国其他地区和城市的演出团体提供了可以借鉴的优秀经验，同时这部分的理论研究也丰富了演出团体形象手册设计这一领域的理论基础。
[Abstract]:In 21th century, cultural productivity has become an important embodiment of the comprehensive strength and core competitiveness of a country and a city. With the development of economy, our country has paid more and more attention to the contribution of cultural industry to the whole economy. The development of the cultural industry has injected new vitality into our economy. One of the representatives of the development of the cultural industry in China is the development of the performing industry, and with the further development of the cultural performance industry in our country, The product development and cultural dissemination of the performance groups with local characteristics have also shown vigorous vitality. In recent years, the development of Shanghai's cultural industry has made great achievements. In particular, the development of Shanghai's cultural performance industry has its own characteristics: based on the domestic market, developing performance services of international standards, attaching importance to the design of the performance group image manual, continuously shaping the brand image of the performing group with civilization, harmony and art, At the same time, it is necessary and representative to study the Shanghai performance group image handbook from the design point of view by making great efforts to create a cultural performance brand with Chinese characteristics and successfully shaping the business card of Shanghai cultural performance. Shanghai is a region with rich performance resources, numerous groups, rapid development and great potential. The design of the performance image handbook is worth learning from other performing groups in other regions of the country. This paper mainly analyzes the characteristics of the development of Shanghai performance groups, and the reasons why Shanghai performance groups attach importance to the design of image manuals. The design of Shanghai performance group image handbook and the case analysis of Shanghai performance group image manual design are studied in order to clarify the differences between the major performing groups in Shanghai, such as the design of the Shanghai performance group image manual and the case analysis of the Shanghai performance group image manual design. Through the practical and effective design of the image manual, the brand strategy and promotion of the visual image of different groups in the same industry can be distinguished. To win a place in market competition. These studies provide excellent lessons for performance groups in other parts of the country and cities, At the same time, this part of the theoretical study also enriches the theoretical basis of performance group image manual design in this field.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524;J124

【参考文献】