东莞市文化产业发展模式研究

发布时间：2018-02-10 23:00

本文关键词： 文化产业发展模式文化体制改革东莞市　出处：《福建农林大学》2013年硕士论文　论文类型：学位论文

【摘要】：发展文化产业，是实现经济建设、政治建设、文化建设、社会建设、生态文明建设“五位一体”协调发展的重要内容之一。近年来，从中央到地方，都对文化产业的发展给予了高度重视。但由于经济社会发展上的差异，各地在文化产业发展模式的选择上不尽相同。本文对以制造业为主的东莞市进行典型案例分析，从分析东莞市产业文化发展模式现状及存在的主要问题出发，指出在进一步深化文化体制改革的大背景下东莞市如何选择适合自身特点的文化产业发展模式，以及如何通过政策创新来推进文化产业发展。本文首先对东莞市文化产业发展模式及其存在的主要问题进行了分析，指出东莞市文化产业发展模式存在以下四个显著特征：与城市功能定位相适应发展文化产业；紧贴群众需求提升公共文化服务水平，发展配套文化产业；借助漫博会实施文化引进战略和文化“走出去”战略；差异化定位建设创意产业园区，发展新兴文化产业。东莞市现有文化产业发展模式存在的主要问题是：未体现文化名城战略目标、未充分依托东莞制造业优势、未充分利用文化资源优势、未与科技和金融等高附加值要素有机结合。本文认为，导致上述问题可能由于东莞文化产业总体实力不强、文化产业发展定位不明确和布局不合理、民众文化消费能力不足、文化资源保护力度不强、文化人才匮乏、文化产业投资增速缓慢等诸多因素造成。在对梳理美国、法国、韩国等发达国家和北京市、深圳市等国内发达城市的文化产业发展模式及成功经验的基础上，本文探索适应东莞市自身特色的文化产业发展模式。本文指出，东莞市可以围绕全国公共文化服务名城、国家历史文化名城、全国现代文化产业名城和岭南文化精品名城这四个文化名城目标改进其文化产业发展模式。具体思路为：一方面，东莞市要在政府的指导下，进一步完善政府引导性文化产业发展模式，系统性地发展公共文化服务，促进东莞市公共文化服务创新，，以实现东莞市全国公共文化服务名城目标。另一方面，东莞市更需要引入资源依托型文化产业发展模式，重视历史文化资源的沉淀作用，合理规划、充分调动历史文化资源促进东莞市传统文化产业发展，以实现东莞市国家历史文化名城和岭南文化精品名城的文化发展目标；同时，突出强调市场在构建现代文化产业体系过程中的决定性作用，引入市场主导型文化产业发展模式，结合东莞市差异化定位的创意产业园、以漫博会以及当地优势产业集群，促进东莞市新兴文化产业的集约化发展和规模化发展，以实现东莞市全国现代文化产业名城目标。最终，东莞市实现政府引导和资源依托与市场主导相结合的文化产业发展创新模式，为实现东莞市四个文化名城目标打下良好的基础。
[Abstract]:The development of cultural industries is one of the important contents for the coordinated development of economic, political, cultural, social and ecological civilization. In recent years, from the central to the local level, Both give great attention to the development of cultural industry. However, due to the difference in economic and social development, the choice of development mode of cultural industry is not the same. This paper makes a typical case study of Dongguan City, which is dominated by manufacturing industry. Based on the analysis of the present situation and the main problems of the industrial culture development model in Dongguan City, this paper points out how to choose the cultural industry development model suitable for its own characteristics under the background of further deepening the cultural system reform in Dongguan City. And how to promote the development of cultural industry through policy innovation. Firstly, this paper analyzes the development mode of cultural industry in Dongguan City and its main problems, and points out that there are four remarkable characteristics in the development mode of cultural industry in Dongguan City: developing cultural industry in accordance with the orientation of city function; Close to the needs of the masses to enhance the level of public cultural services, develop supporting cultural industries; implement the strategy of cultural introduction and culture "going out" with the aid of the Expo; differentiate and build creative industrial parks, The main problems of the current cultural industry development model in Dongguan are: not reflecting the strategic goal of the famous cultural city, not fully relying on the advantages of the manufacturing industry in Dongguan, and not making full use of the advantages of cultural resources. This paper argues that the above problems may be caused by the fact that the overall strength of the cultural industry in Dongguan is not strong, the development orientation of the cultural industry is not clear and the layout is unreasonable, and the people's cultural consumption capacity is insufficient. Cultural resources protection is not strong, cultural talent is scarce, cultural industry investment growth rate is slow and many other factors. On the basis of combing the cultural industry development models and successful experiences of developed countries such as the United States, France, South Korea, Beijing, Shenzhen and other developed cities in China, This paper explores the development mode of cultural industry adapted to Dongguan's own characteristics. This paper points out that Dongguan can serve famous cities of national public culture and national historical and cultural cities. The four famous cultural cities of modern cultural industry and Lingnan are the four cultural cities which aim to improve their cultural industry development mode. The specific ideas are: on the one hand, Dongguan City should be guided by the government, To further improve the government's guiding cultural industry development model, systematically develop public cultural services, promote the innovation of public cultural services in Dongguan, in order to achieve the goal of the famous city of Dongguan national public cultural services, on the other hand, Dongguan needs to introduce the resource-based cultural industry development model, attach importance to the precipitation of historical and cultural resources, reasonable planning, and fully mobilize historical and cultural resources to promote the development of traditional cultural industries in Dongguan. In order to realize the cultural development goals of the famous historical and cultural cities of Dongguan and Lingnan, and at the same time, to emphasize the decisive role of the market in the process of constructing the modern cultural industry system, and to introduce the market-oriented cultural industry development model. Combining with the creative industry park of Dongguan City, promoting the intensive development and large-scale development of the emerging cultural industry in Dongguan, In order to realize the goal of the famous city of modern cultural industry in Dongguan City. Finally, Dongguan City should realize the innovative mode of cultural industry development combining government guidance, resource support and market leading. It will lay a good foundation for realizing the goal of four famous cultural cities in Dongguan.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124

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