旅游实景演出《天门狐仙》项目运作探究

发布时间：2018-02-16 12:15

本文关键词： 实景演出天门狐仙新刘海砍樵旅游演艺运营管理　出处：《天津音乐学院》2017年硕士论文　论文类型：学位论文

【摘要】：旅游演艺是新时代的产物,是经济、文化、科技等快速发展的产物,而山水实景演出则是旅游演艺的一大亮点,谈起实景演出想必让人印象最深刻且家喻户晓的经典之作还是张艺谋导演为山水甲天下的桂林而策划创作的《印象·刘三姐》。《印象·刘三姐》可以算得上是实景演出的鼻祖,它是一次成功的革新,使当地与此项目相关的旅游文化产业赚的盆满钵满,它带来的巨大经济效益让同行看红了眼,一时间实景演出的热潮席卷大江南北。此后,在这跟风热潮中不乏投资上亿元,结果一年亏损几千万的。实景演出《天门狐仙·新刘海砍樵》虽然也是在这种跟风热潮中的产物,但此项目却以它独特的自然环境、新颖的本体特色、成熟的运营手段,在我国众多实景旅游演出项目中占有一席之地。由于地理环境等多种因素的影响,本项目的收益虽不能与“印象系列”等其他成功的旅游演出产品相提并论,但它获得的社会效益却更加难得,自项目问世以来获得了多种荣誉和奖项,向世人展示了张家界地区独特的人文精神风貌和历史文化特色,还为旅游演艺的发展提供了新思路、开辟了新道路,丰富了张家界游客的旅游文化体验,让游客告别了传统的走马观花似的游览方式,可以短期、高效的了解到比山水更有魅力的人文历史,获得了观众超高的好评。从目前对本项目的研究现状来看,大多研究范围仅存在于对项目的本体特色、创新、舞美等方面,几乎没有涉及到项目的运营模式、管理模式、营销策略、经营现状和效益情况等方面。因此,本文以《天门狐仙·新刘海砍樵》为主要研究对象,采用文献研究法、案例研究法、学科交叉法、田野考察法以及演绎归纳、抽象推理、概括等方法,对项目中大家广泛研究的方面进行深入性分析,对大家不曾涉及的方面做重点分析,并提出相关问题和建议,争取能够对今后旅游与艺术联姻共谋发展提供借鉴与参考价值。
[Abstract]:Tourism performance is the product of the new era, and it is the product of rapid development of economy, culture, science and technology, and the landscape performance is one of the highlights of tourism performing arts. When it comes to the real scene performance, it must be the most impressive and well-known classic, or the "impression 路third Sister Liu" that Zhang Yimou directed for Guilin, the world's first in the landscape. It can be said that "San Sister Liu" is the originator of the actual scene performance. It was a successful innovation that made the local tourism and cultural industry associated with the project rich and profitable. It brought great economic benefits to its peers, and a real show boom swept across the river and north and south. There are hundreds of millions of yuan invested in this upsurge, and as a result, there are tens of millions of people who lose tens of millions of dollars a year. Although the actual scene performance "Tianmen Fox Fairy 路New Liu Hai chopping firewood" is also a product of this kind of upsurge, this project has its unique natural environment. Novel Noumenon characteristics, mature operation means, occupy a place in many actual scenery tourism performance projects in our country. Because of the influence of many factors, such as geographical environment, Although the benefits of this project can not be compared with other successful tourism performance products such as "impression Series", the social benefits it gains are even more rare, and since the project came out, it has won many honors and awards. It shows the unique humanistic spirit and historical and cultural features of Zhangjiajie area, provides a new way for the development of tourism performing arts, and enriches the tourist cultural experience of Zhangjiajie. Let the tourists say goodbye to the traditional way of sightseeing, can quickly and efficiently understand the more attractive human history than mountains and rivers, and get high praise from the audience. From the current research status of this project, Most of the research scope only exists in the aspects of Noumenon characteristics, innovation, dance beauty and so on. It hardly involves the operation mode, management mode, marketing strategy, management status quo and benefit situation of the project. This paper takes Tianmen Fox Fairy 路New Liu Hai chopping firewood as the main research object, adopts the literature research method, the case study method, the discipline intersection method, the field investigation method and the deductive induction, the abstract inference, the summary and so on. This paper makes an in-depth analysis of the aspects of the project which are widely studied, and makes a key analysis of the aspects that have not been involved in the project, and puts forward some related problems and suggestions, in order to provide reference and reference value for the future development of tourism and art marriage.
【学位授予单位】：天津音乐学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J124

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