我国影视文化产业出口的现状分析及对策研究

发布时间：2018-02-21 16:58

本文关键词： 影视文化产业出口障碍出口对策　出处：《首都经济贸易大学》2014年硕士论文　论文类型：学位论文

【摘要】：在经济全球化程度不断加深和中国已加入WTO的大背景下，文化贸易作为一种特殊的服务贸易在全球范围内迅速发展，已经成为推动经济增长和增强国家国际竞争力的重要因素。影视文化产业作为文化产业里重要的一部分，以其强烈的艺术感染力、突出的产业推动力及巨大的文化传播力，在政治、经济和社会发展中扮演着不可替代的独特角色，成为提升国家软实力的重要组成部分。影视产品作为典型的文化产品，不仅能够为输出国带来巨大的经济收益，而且以其形象生动的形式与内容传播着输出国的价值观与生活方式，带动着相关产业的发展。中国作为发展中大国，经过30多年的改革开放，其经济建设、政治改革和社会发展等各个方面都取得了举世瞩目的成就，但其文化软实力与政治、经济地位相比则明显是“软肋”，特别是文化的国际竞争力与传播力严重滞后。而我国影视文化产业的发展，在全球影视产业的大舞台上还比较稚嫩，发展受限，竞争力不够强，出口量在世界影视业市场上的总量比较小，贸易一直处于逆差状态。如何提高我国影视文化产业的出口竞争力，以我国特有的文化和特色走入世界文化大市场，，并获得国内外的消费者的认可，对于我国影视文化产业是一个非常重要的挑战。本文在总结文化贸易和影视文化产业贸易理论的基础上，对我国影视文化产业的发展现状进行分析，指出我国影视文化产业的出口障碍，并借鉴美韩两国影视业出口的成功案例，提出我国影视文化产业“走出去”的对策。
[Abstract]:With the deepening of economic globalization and China's entry into WTO, cultural trade, as a special service trade, has developed rapidly in the world. As an important part of the cultural industry, the film and television culture industry, with its strong artistic appeal, outstanding industrial impetus and enormous cultural transmission power, has become an important factor in promoting economic growth and enhancing the country's international competitiveness. It plays an irreplaceable and unique role in political, economic and social development and becomes an important part of enhancing the country's soft power. As a typical cultural product, film and television products can not only bring huge economic benefits to exporting countries. Moreover, with its vivid form and content, it spreads the value and life style of exporting countries, and promotes the development of related industries. As a large developing country, after more than 30 years of reform and opening up, China has made remarkable achievements in all aspects of economic construction, political reform and social development, but its cultural soft power and politics. Compared with the economic status, it is obviously a "soft rib", especially the serious lag between the international competitiveness and the spreading power of the culture. However, the development of the film and television culture industry in our country is still relatively immature in the big stage of the global film and television industry, and its development is limited, and its competitiveness is not strong enough. The total volume of export volume in the world film and television industry market is relatively small, and the trade has been in a deficit state. How to improve the export competitiveness of our film and television culture industry and enter the world cultural market with our unique culture and characteristics, It is a very important challenge for China's film and television industry to gain the recognition of consumers at home and abroad. This paper summarizes the theory of cultural trade and film and television culture industry trade. This paper analyzes the present situation of the development of China's film and television culture industry, points out the export obstacles of our country's film and television culture industry, and draws lessons from the successful cases of the film and television industry of the United States and South Korea, and puts forward the countermeasures of "going out" for the film and television culture industry of our country.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124;F752.62

【引证文献】