有关中国影视制片管理的现状、问题和对策

发布时间：2018-03-13 02:33

本文选题：影视制片管理　切入点：“互联网+语境　出处：《中国艺术研究院》2016年硕士论文　论文类型：学位论文

【摘要】：为了让中国影视行业在“互联网+”融入后能够快速、健康、稳健地迈上产业升级新台阶,本文从制片管理角度对互联网语境下的中国影视行业应如何进行产业升级及走向规范化的现实问题进行思考。影视制片管理作为影视项目运作的核心关键,需对其符合时代语境的管理观念进行更新换代。通过对中国影视行业市场环境全面综合的调查分析后,我们了解到互联网融合给中国影视行业带来活力的同时,也带来了不少问题,这要求我们影视行业运作尽快地走向专业化、规范化。在影视项目运作不断完善、升级发展的进程中,起到关键作用的“影视制片管理”需对“如何应对不断变化地市场环境”、“如何在新市场环境下把握住影视项目运作的方向”、“如何充分抓住互联网带来地全方位机遇”等等方面的问题认真思考,进行探索。本文将对这些问题进行讨论,通过对传统影视制片管理在新语境下发生变化的具体现象进行分析,对产生变化后随之而来的问题进行梳理总结,并提出相对应的解决办法,以期在中国影视产业受到互联网冲击的市场环境下,为中国影视行业发展提供制片管理角度的深度解读,为影视项目运作提供一定的观点支持。本文将通过研究当前的中国影视制片管理现状、问题及相应解决办法,进一步探索、分析互联网与中国影视行业的深度融合发展方向,对中国影视行业的更快更好地发展升级具有一定现实参考意义。
[Abstract]:In order to enable China's film and television industry to move quickly, healthily and steadily to a new level of industrial upgrading after "Internet" integration, From the angle of film production management, this paper thinks about how to upgrade Chinese film and television industry and how to move towards standardization in the context of the Internet. As the core of film and television project operation, the film and television production management is the key to the operation of film and television project. Through the comprehensive investigation and analysis of the market environment of China's film and television industry, we have learned that the integration of the Internet has brought vitality to the Chinese film and television industry at the same time. It has also brought many problems. This requires us to move towards specialization and standardization of the operation of the film and television industry as soon as possible. In the process of continuous improvement and upgrading of the operation of film and television projects, "how to deal with the changing market environment", "how to grasp the direction of film and television project operation in the new market environment" and "how to fully grasp the omnidirectional machine brought by the Internet" is the key role of "film and television production management". Think carefully about "" and so on. This paper will discuss these problems, through the analysis of the specific phenomenon of the change in the new context of the traditional film production management, and summarize the problems that come with the changes. And put forward the corresponding solutions, in order to provide a deep interpretation of the film production management angle for the development of Chinese film and television industry under the market environment of Chinese film and television industry under the impact of the Internet. This paper will study the current situation, problems and corresponding solutions of China's film and television production management, and further explore and analyze the development direction of the deep integration of the Internet and Chinese film and television industry. China's film and television industry faster and better development and upgrading has a certain practical significance.
【学位授予单位】：中国艺术研究院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J943

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