2013年中国传媒产业的发展格局——兼论传媒的核心产业与关联产业

发布时间：2018-03-13 03:13

本文选题：传媒　切入点：核心产业　出处：《新闻与写作》2014年05期 　论文类型：期刊论文

【摘要】：近年来传媒业的发展变化,一次又一次地打破我们固有的思维定式。来自新媒体的冲击正在重塑未来传媒产业的版图。对于传媒产业研究的视角,可使用结构性分析将其分为印刷(平面)媒体、电波媒体、PC互联网媒体和移动互联网媒体等4大板块,并从媒介形态、媒体业态和传媒生态三个层面对其进行分析。未来的传媒产业界限将更加模糊,产业边界的扩张不但能够促进传媒产业的规模化增长,还有可能撼动整体经济发展的格局。这种结构性变化同样体现在中国传媒产业的发展过程中,新兴媒体的发展壮大也改变了中国传媒产业的发展格局。
[Abstract]:In recent years, the development and change of the media industry has broken our inherent thinking pattern again and again. The impact from the new media is reshaping the territory of the media industry in the future. Structural analysis can be used to divide it into four major sectors: print (flat) media, radio media, PC Internet media and mobile Internet media, and from the media form, The media industry will be more blurred in the future, and the expansion of the industry boundary will not only promote the mass growth of the media industry. This kind of structural change is also reflected in the development process of Chinese media industry, and the development of new media also changes the development pattern of Chinese media industry.
【作者单位】：清华大学新闻与传播学院;
【分类号】：G206-F

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