受众需求与体验经济:双重视阈下手机电视发展策略探析

发布时间：2018-04-02 23:42

本文选题：手机电视　切入点：受众　出处：《编辑之友》2014年07期

【摘要】：手机电视在火热的概念背后,是缓慢增长的市场和冷眼旁观的消费者,这场悄然而至但注定影响深远的变革对传媒企业而言,是挑战也是机遇。传媒企业如何更科学地分析手机电视受众的特点、需求,把握受众心理与时代的脉搏,成为其保持竞争力、争取话语权的关键。
[Abstract]:Behind the concept of mobile TV is the slow growth of the market and the neglect of consumers, this quietly but doomed to far-reaching changes for media companies, is a challenge as well as an opportunity.How to scientifically analyze the characteristics and demands of the mobile TV audience and grasp the pulse of the audience psychology and the times becomes the key for the media enterprises to maintain their competitiveness and strive for the right to speak.
【作者单位】：山东女子学院文化传播学院;
【分类号】：G206

【共引文献】