广州北岸文化码头创意产业园项目建设关键要素的研究

发布时间：2018-04-10 22:46

本文选题：文化创意产业园 + 开发模式　；参考：《华南理工大学》2012年硕士论文

【摘要】：近年来，随着我国经济快速发展，产业结构处于转型升级的重要阶段。各大城市进行了旧城改造和“退二进三”战略部署，在此背景下，现代服务业中的以人力资本为主的文化创意产业园应运而生并发展迅猛，其中以旧厂房改造的文化创意产业园区占了相当的比例。然而，园区规划是否符合经济和相关产业发展规律；园区建设和运营模式是否符合文化创意产业战略发展的趋势；能否真正走向健康发展的轨道，对此我们有必要进行深入的思考。本文采用项目管理的理论和方法以A地产集团投资开发建设的广州北岸文化码头创意产业园项目为研究对象，，对其前期决策、规划设计、项目实施与控制、低碳生态环保技术应用进行了实证研究。A集团兼为项目的投资方、建设方和园区运营商，分析重点包括项目效益、建设过程控制和运营模式等，研究发现，首先，项目采取的政府主导作用与运营商的投入及有限期的运营相结合的开发模式，既可以减轻政府一次性投入开发费用的资金压力，也可以利用运营商的策划经营资源建立起符合产业发展规划的产业园区规模，而设定运营期限，政府可以根据实际状况调整经营模式，适应更新形式的发展，最终达到从政府角度出发充分兼顾社会效应、经济效应及投资方利益，形成多赢局面的目标；其次，具体在项目效益方面，经对项目全部投入产出的财务现金流量进行了测算，按10%的基准收益率计算的财务净现值为-8589万元，投资回收期9.96年，所得税后的财务内部收益率为5.09%，本项目的经济效益很低，但项目定位是高起点、高标准，其社会效益非常明显，可极大提高运营企业的知名度；第三，本项目建设内容多，涉及旧建筑的改造，新建筑的建设，同时受制于政府交地时间，本项目在工程进度、质量、成本的控制上难点较多，因此必须制定应对风险的组织、经济、技术措施，并在过程中贯彻落实；第四，将低碳环保的方式融入园区建设及景观当中，确保从建筑到景观共同构筑环保可持续发展生态圈；本论文发现该项目建设的关键要素在于项目定位体现新型创意产业发展形态；规划设计融入项目目标理念；投入与收益把控基于对市场的预测与项目策划；施工过程中严控三要素。通过本次研究总结，以期对实现产业园可持续经营和提高园区建设领域的管理水平有所裨益。
[Abstract]:In recent years, with the rapid development of China's economy, the industrial structure is in an important stage of transformation and upgrading.Among them, the cultural and creative industrial park with the old factory building transformation accounted for a considerable proportion.However, whether the park planning conforms to the laws of economic and related industry development, whether the construction and operation mode of the park conforms to the trend of the strategic development of cultural and creative industries, whether it can really move towards the track of healthy development,We need to think deeply about this.This paper adopts the theory and method of project management to study the creative industry park project of Guangzhou North Bank Cultural Wharf, which is invested by A Real Estate Group, and makes decision, planning, design, implementation and control of the project.An empirical study on the application of low-carbon eco-environmental protection technology. Group A is also the investor of the project, the constructor and the park operator. The analysis focuses on the project benefit, construction process control and operation mode, etc. The research finds that, first of all,The government leading role adopted by the project, combined with the investment of the operator and the limited period of operation, can not only reduce the pressure of the government to invest in the development cost at one time, but also reduce the financial pressure of the project.It is also possible to use the operators' planning and operating resources to establish the scale of the industrial park in line with the industrial development plan, and to set up the operating period for which the government can adjust the business model according to the actual situation and adapt to the development of the updated form.Finally, the goal of taking into account the social effect, the economic effect and the interests of the investors from the government perspective is reached. Secondly, in terms of the project benefit, the financial cash flow of the project is calculated.The financial net present value calculated by the 10% benchmark rate of return is-85.89 million yuan, the investment payback period is 9.96 years, and the financial internal rate of return after income tax is 5.09. The economic benefit of this project is very low, but the project positioning is a high starting point and a high standard.Its social benefits are very obvious, which can greatly improve the visibility of the operating enterprises. Third, this project has a lot of contents, involving the transformation of old buildings and the construction of new buildings, and at the same time it is subject to the time of the government handing over land, and the project is in progress and quality.There are many difficulties in cost control, so we must formulate organizational, economic and technical measures to deal with the risks, and implement them in the process. Fourth, we should integrate low-carbon and environmentally friendly ways into the construction and landscape of the park.To ensure the construction of environmental protection and sustainable development ecosphere from architecture to landscape;This paper finds that the key elements of the project construction are that the project orientation embodies the new creative industry development pattern, the planning and design is integrated into the project objective concept, the investment and income control is based on the market prediction and the project planning;Strict control of three elements in the construction process.Through the summary of this study, it is beneficial to realize the sustainable management of industrial park and improve the management level in the field of park construction.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F284;G124

【引证文献】