美国文化贸易的成功机制及启示

发布时间：2018-04-21 08:22

本文选题：文化贸易 + 文化产业　；参考：《青岛大学》2013年硕士论文

【摘要】：在经济文化全球化的背景下,文化贸易已经成为国际贸易的一个重要组成部分,成为国际贸易中一个新的竞争领域。中国早在2004年就己成为世界第三大货物贸易大国,然而在对外文化贸易方面,却远远落后于国家对外货物贸易的总体增幅,并且存在着巨大的逆差。这种状况成为世界了解中国的阻碍,并已经开始影响到国家的文化安全。美国是当前世界上的文化贸易大国,也是文化贸易强国,其成功得益于其在创新机制、融资机制、规模机制、政府支持机制、市场开拓机制、消减文化折扣度方面存在的巨大优势,而中国在这些方面却存在着不足,制约着文化贸易的发展。中国的文化贸易从总体上来说近几年规模持续扩大,但存在着巨大的贸易逆差,这与中国贸易大国、文化资源大国的地位不符。结合中国文化产业的发展现状和国情,借鉴美国的成功机制与做法。本文提出发展中国文化产业要提高创新能力,增强文化产品国际竞争力；发挥产业集聚作用,开拓文化产业融资渠道；促使文化产业的规模化发展与经营；制定相关法律法规,加大政府对文化产业的支持力度；创建文化产品知名品牌,发展核心文化产品；与国际市场接轨,削减文化折扣,只有这样才能真正改善我国文化贸易逆差,把中国优秀的文化产品推向世界,促使中国文化产业快速发展。
[Abstract]:Under the background of economic and cultural globalization, cultural trade has become an important part of international trade and a new field of competition in international trade. As early as 2004, China has become the third largest country in goods trade in the world. However, in terms of foreign cultural trade, it lags far behind the overall increase of the country's foreign trade in goods, and there is a huge deficit. This situation has become a hindrance to the world's understanding of China and has begun to affect the country's cultural security. The United States is a major cultural and trade power in the world at present. Its success is due to its innovative mechanism, financing mechanism, scale mechanism, government support mechanism, and market development mechanism. There are great advantages in reducing cultural discount, but there are some shortcomings in these aspects in China, which restrict the development of cultural trade. Generally speaking, the scale of China's cultural trade has been expanding in recent years, but there is a huge trade deficit, which is not consistent with the status of China's great trading country and cultural resources power. Combined with the development of Chinese cultural industry and national conditions, draw lessons from the successful mechanisms and practices of the United States. This paper puts forward that the development of Chinese cultural industry should improve the innovation ability, enhance the international competitiveness of cultural products, bring into play the role of industrial agglomeration, open up financing channels for cultural industry, promote the large-scale development and management of cultural industry, and formulate relevant laws and regulations. To increase government support for the cultural industry, to create well-known brands of cultural products, to develop core cultural products, to integrate with the international market and to reduce cultural discounts, only in this way can we truly improve our cultural trade deficit. China's excellent cultural products to the world, promote the rapid development of Chinese cultural industry.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F752.68;F757.12;G124

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