国产动画电影盈利模式研究

发布时间：2018-04-21 08:41

本文选题：动画电影 + 市场　；参考：《中国艺术研究院》2012年硕士论文

【摘要】：动画电影是文化产业的一种新兴盈利来源,且影响力越来越重要,不仅能够带动经济的发展,促进人民群众精神文明的建设,更是国家软实力的重要组成部分。中国的动画电影上世纪五六十年代曾有过辉煌的历史,在国际上被称为“中国学派”,但是在如今的市场上知名的动画电影以美日作品居多,而动画电影票房亦是美国居首,中国如何创作优秀的动画电影、寻找适合自己的市场盈利模式成为首要任务。本文首先分析了中国动画电影的历史和现状,尤其对现存的支持体系和问题进行了分析。然后以动画电影产业链的顺序依次分析动画电影的票房营销、电影频道播放盈利、影像制品盈利、新媒体播出盈利和玩具、舞台剧等衍生品盈利几种模式,其中以票房和衍生品为主要分析对象。最后提出了几点建议和对策以期能够促进中国动画电影的发展。
[Abstract]:Animation film is a new profit source of cultural industry, and its influence is becoming more and more important. It can not only promote the development of economy, promote the construction of people's spiritual civilization, but also is an important part of national soft power. Chinese animation films had a glorious history in the 1950s and 1960s, and were called the "Chinese School" internationally. However, in today's market, most of the animation films are made by the United States and Japan, and the box office of animation films is also the largest in the United States. How to create excellent animation movies and find a suitable market profit model has become a top priority in China. This paper first analyzes the history and present situation of Chinese animation film, especially the existing support system and problems. Then, in the order of the animation film industry chain, we analyze the box office marketing of animated films, the profit of movie channel broadcasting, the profit of video products, the profit of new media broadcasting and the profit of derivatives, such as toys, stage plays, etc. In which box office and derivatives as the main object of analysis. Finally, some suggestions and countermeasures are put forward in order to promote the development of Chinese animation film.
【学位授予单位】：中国艺术研究院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J943;J954

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