河北省文化产业竞争力问题研究

发布时间：2018-04-21 15:49

本文选题：河北省 + 文化产业竞争力　；参考：《河北经贸大学》2017年硕士论文

【摘要】：在大数据时代的背景下,各国文化产业与其社会经济逐渐高度融合,使得文化产业成为无可争辩的朝阳产业。并且在中共十八大政府工作报告中,政府把文化产业的蓬勃发展列为全面建设小康社会的目标之一。这表明,提高我国文化产业发展水平已经成为全面建设小康社会过程中需要解决的重要问题。河北省自古为燕赵大地,拥有其独特的文化资源竞争优势,社会的进步与国民经济的繁荣使得河北省人民开始突显出较高的文化精神需求,对于文化产品的质量也有了较高的要求。但是,与国内其他地区相比,河北省的文化产业并不具有较强的竞争力,其发展还面临以下几个主要问题:一是总体发展水平较低,产业内部包含门类不完整;二是行业多数为中等水平或者刚刚起步的小企业,没有形成一定的发展规模,具备的实力也相对较弱;三是现有文化产品和服务趋于雷同,企业没有前瞻意识,缺乏创意手段和能力。这些问题导致河北省在文化产业的竞争中处于劣势地位。本文就河北省文化产业的发展水平以竞争力的强弱作为其表现形式,主要在绪论中梳理国内外学者关于文化产业和文化产业竞争力的学术观点以及各个国家和地区的发展现状,发现文化产业理论方面还存在概念认识未统一,研究偏重宏观层面而微观层面研究不足的情况;实践方面则存在文化产品质量层次不齐,缺少创意创新等问题;在对相关概念和应用理论进行阐述后,依据文化产业内涵构建出概念框架,再由此结合波特钻石模型和前人研究成果得出河北省文化产业的评价指标体系。然后以SPSS软件为工具采用因子分析的方法把影响竞争力的因素集中在五个关键因子上,并对这五个关键因子进行命名,通过对因子权重和得分的计算总结出河北省及其他地区的文化产业竞争力情况;由上述分析得出河北省文化产业竞争力偏弱的原因主要集中在基础薄弱、创新意识与能力不足、市场需求潜力未得到充分开发等问题。最后,结合国内外先进经验和河北省实际情况提出引进及培养创意、创新等高端人才,创造文化需求,扶持中小企业以及采用链式发展、发挥协同作用的建议。
[Abstract]:Under the background of big data's era, the cultural industry of various countries has been highly integrated with its social economy, making the cultural industry an indisputable sunrise industry. And in the work report of the 18th CPC National Congress, the government listed the vigorous development of cultural industry as one of the goals of building a well-off society in an all-round way. This indicates that improving the development level of cultural industry has become an important problem to be solved in the process of building a well-off society in an all-round way. Hebei Province is Yanzhao land since ancient times, has its unique cultural resources competitive advantage, the social progress and the prosperity of the national economy make the people of Hebei Province begin to highlight the higher cultural spiritual needs. For the quality of cultural products also has a higher demand. However, compared with other regions in China, Hebei's cultural industry does not have strong competitiveness, and its development also faces the following main problems: first, the overall level of development is low, and the internal industry contains incomplete categories; The second is that most of the industries are medium-sized or newly started small enterprises, which have not formed a certain scale of development and have relatively weak strength; third, the existing cultural products and services tend to be similar, and the enterprises do not have a sense of foresight. Lack of creative means and capacity. These problems lead Hebei Province to be in a inferior position in the competition of cultural industry. In this paper, the development level of the cultural industry in Hebei Province is expressed in the form of competitive power. In the introduction, the academic views of domestic and foreign scholars on the cultural industry and the competitiveness of the cultural industry, as well as the current development situation of various countries and regions, are combed. It is found that there are still some problems in the theory of cultural industry, such as the concept is not unified, the research is focused on the macro level and the micro level is not enough, and in practice, the level of cultural product quality is not uniform, and the creative innovation is lacking, and so on. After expounding the related concepts and applied theories, this paper constructs a conceptual framework according to the connotation of cultural industry, and then combines Porter's diamond model and previous research results to obtain the evaluation index system of Hebei's cultural industry. Then using SPSS software as a tool, factor analysis method is used to focus the factors affecting competitiveness on five key factors, and the five key factors are named. Through the calculation of factor weight and score, the author summarizes the situation of cultural industry competitiveness in Hebei Province and other regions, and from the above analysis, draws the conclusion that the reasons for the weak competitiveness of Hebei cultural industry are mainly focused on the weak foundation, insufficient innovation consciousness and ability. Market demand potential has not been fully developed and other issues. Finally, according to the advanced experience at home and abroad and the actual situation of Hebei Province, the author puts forward some suggestions to introduce and cultivate creative and creative talents, to create cultural needs, to support small and medium-sized enterprises, to adopt chain development, and to play a synergistic role.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124

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