漓江画派文化品牌塑造研究

发布时间：2018-04-25 14:43

本文选题：漓江画派 + 文化品牌　；参考：《广西大学》2013年硕士论文

【摘要】：漓江画派是广西壮族自治区党委、政府重点培育和扶植的具有广西特色的地域性画派,自治区第九次、第十次党代会分别都将漓江画派写进了党代会报告,并且明确提出“巩固提升南宁国际民歌艺术节、《印象·刘三姐》、漓江画派、广西出版等一批文化品牌,使广西民族文化艺术精品享誉中外”。打造文化品牌是党的十八大确定文化发展战略的重要内容,不仅是实现漓江画派可持续战略发展的需要,更有利于广西抓住国家大力发展文化产业的战略机遇,推动文化产业跨越式发展、成为国民经济支柱性产业,对于增强广西民族文化的整体实力和竞争力,建设具有时代特征、壮乡风格、和谐兼容的民族文化强区,服务国家建设社会主义文化强国战略,推动社会主义文化大发展、大繁荣都具有积极意义。在对传统意义上的,自发的、无意识状态下形成的文化品牌认识和研究的基础上,本文以漓江画派为对象,着力于区域文化品牌塑造研究；通过梳理和总结漓江画派从无到有、从地域性画派向文化品牌发展的过程,探索一种基于新时代高度的文化自觉和文化自信状态下,以画家的文化自觉和艺术自律为主导的,由政府助推和扶持的,自下而上和自上而下有机结合的,先提出目标进而打造完善、先树立品牌后塑造内涵,有意识的、主动性的打造文化品牌新模式。根据写漓江画派的多、论文化品牌的少的文献阅读总结,本文首先对漓江画派的形成和发展过程进行梳理和总结,进而对塑造漓江画派文化品牌的提出和进展进行分析；从塑造漓江画派文化品牌的可行性和战略角度出发,分析了漓江画派作为文化品牌的独特个性以及塑造漓江画派文化品牌的机遇条件,并运用SWOT分析法对塑造漓江画派文化品牌进行战略分析；最后,本文还重点对漓江画派文化品牌塑造及发展进行分析,并对塑造漓江画派文化品牌提出政策性建议,探索和总结打造区域性文化品牌新模式。
[Abstract]:The Lijiang painting School is a regional painting school with Guangxi characteristics that is mainly cultivated and nurtured by the Guangxi Zhuang Autonomous region Party Committee and the government. The Ninth and 10th Party Congress of the Autonomous region respectively wrote the Lijiang painting school into the report of the Party Congress. And clearly put forward "to consolidate and promote the Nanning International Folk Song Festival," "impression Liu San Jie", Lijiang painting school, Guangxi publishing and other cultural brands, so that Guangxi national culture and art boutique enjoy a reputation at home and abroad. Building a cultural brand is an important part of the cultural development strategy of the 18th National Congress of the Communist Party of China. It is not only the need to realize the sustainable strategic development of the Lijiang painting school, but also helps Guangxi seize the strategic opportunity for the country to vigorously develop its cultural industry. To promote the development of cultural industry by leaps and bounds and to become the pillar industry of the national economy, to strengthen the overall strength and competitiveness of Guangxi's national culture, to build a strong area with characteristics of the times, strong township style, harmonious and compatible national culture, It is of positive significance to serve the country and build a strong socialist culture strategy to promote the development and prosperity of socialist culture. On the basis of understanding and studying the cultural brand formed in the traditional sense, spontaneous and unconscious state, this paper takes Lijiang painting school as the object, focusing on the research of regional culture brand shaping, combing and summing up the Lijiang painting school from scratch to existence. From the regional painting school to the cultural brand development process, to explore a new era based on the high level of cultural consciousness and cultural self-confidence, led by the painter's cultural awareness and artistic self-discipline, and promoted and supported by the government. From the bottom up and top-down organic combination, first put forward the goal and then build perfect, first establish the brand and then shape the connotation, consciously, initiative to create a new model of cultural brand. According to the literature reading summary of Li River painting school and cultural brand, this paper firstly combs and summarizes the formation and development process of Li River painting school, and then analyzes the development and development of Li River painting school culture brand. From the angle of feasibility and strategy of shaping Lijiang painting school culture brand, this paper analyzes the unique personality of Li River painting school as a cultural brand and the opportunity conditions of shaping Li river painting school culture brand. Finally, this paper also focuses on the analysis and development of Lijiang school culture brand, and puts forward some policy suggestions to mold Lijiang school culture brand. Explore and summarize the new model of creating regional cultural brand.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G124;J209.9

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