文化创意视角下乡村旅游开发的策略

发布时间：2018-04-29 04:14

本文选题：乡村旅游 + 文化创意　；参考：《四川省社会科学院》2017年硕士论文

【摘要】：随着社会的发展,人们的生活水平不断提高,精神文化消费需求不断增长,旅游需求也不断增长。改革开放以来,国内的旅游产业发展迅猛,正在从单一的观光旅游、景点旅游向乡村旅游、休闲度假旅游、全域旅游转变。旅游逐渐从精英消费转向大众消费,一方面越来越多的人越来越多的人走出高楼林立、车水马龙的城市,回归清新自然的田园。同时,城乡交通的发展和私家车的普及为乡村旅游提供了条件。在旅游的过程中追求创意元素是体验经济时代对乡村旅游的新的要求。随着旅游消费逐渐从从形式到内容,从外表的载体到深层的文化内涵,乡村旅游产品和服务对文化和创意的需求不断增加。目前乡村旅游开发以当地自然资源和特色文化为主,缺乏文化创意的融入。文化创意在乡村旅游开发中的应用将提升乡村旅游的品质和核心竞争力,让乡村旅游形成鲜明的产区和独特的产业布局。同时,乡村旅游为文化创意提供平台。文化创意产业利用乡村地区良好的自然景观和生态环境为载体,展现并凸显当地特有的文化内涵,借以帮助当地作为旅游吸引力的提升。乡村旅游和文化创意产业融合发展是旅游业未来发展的必然趋势。丰富的乡村旅游资源、素材为文化创意提供基础条件和丰富的元素。文化创意产业为乡村旅游提供新的思想和方向、新的产品和服务,丰富乡村旅游的内涵和色彩,增强其吸引力和竞争力,对促进乡村旅游的转型升级和可持续发展具有重要的意义。本研究认为,乡村旅游是人类发展和城市化的必然结果,是亲近山水、释放压力、自然教育的必要方式,是中国未来几年乃至几十年旅游业中的重要板块。当前,国内乡村旅游的开发存在资源观传统、开发模式单一、本土文化挖掘不够、旅游产品缺乏创意、营销渠道和力度不足等问题。乡村旅游开发必须以发展当地经济和文化为目的,以基础设施为载体,以人才和服务为根本,以游客和消费者的需求为中心,以与文化创意产业融合发展为路径,来实现乡村资源、当地居民和游客的有机融合,促进乡村地区的发展和繁荣。乡村旅游开发中,将运用文化创意,更加注重文化资源的梳理、转化,最终形成文化资产;乡村的自然资源和人文资源将通过创意的手法以一种新的形式吸引游客;乡村的土特产和农产品将通过创意进行更加符合现代人生活方式的产品开发。同时,乡村社群关系和人文生态也将在乡村旅游的发展中得到重构。本研究结合国内外学术资料和业界相关实践,通过案例分析的方法,梳理乡村旅游和文化产业融合发展的历史和现状;分析并归纳乡村旅游和文化创意产业相互融合的内在机制;总结国内乡村旅游发展中存在的问题;探讨文化创意产业视角下乡村旅游开发策略和基本路径。
[Abstract]:With the development of society, people's living standard is improving, the demand for spiritual and cultural consumption is increasing, and the demand for tourism is also increasing. Since the reform and opening up, the domestic tourism industry is developing rapidly, from a single tourism, scenic spot tourism to rural tourism, leisure vacation tourism, global tourism transformation. Tourism has gradually shifted from elite consumption to mass consumption. On the one hand, more and more people are coming out of tall buildings and busy cities, returning to the fresh and natural countryside. At the same time, the development of urban and rural traffic and the popularity of private cars provide conditions for rural tourism. The pursuit of creative elements in the process of tourism is the new requirement of rural tourism in the era of experience economy. With tourism consumption gradually from form to content, from the carrier of appearance to the deep cultural connotation, the demand for culture and creativity of rural tourism products and services is increasing. At present, the development of rural tourism is based on local natural resources and characteristic culture, and lacks the integration of culture and creativity. The application of cultural creativity in the development of rural tourism will enhance the quality and core competitiveness of rural tourism, and make rural tourism form a distinct production area and unique industrial layout. At the same time, rural tourism provides a platform for cultural creativity. The cultural and creative industries make use of the good natural landscape and ecological environment in rural areas as carriers to show and highlight the unique cultural connotations of the local areas in order to help promote the attraction of local tourism. The integration of rural tourism and cultural and creative industries is the inevitable trend of tourism development in the future. Rich rural tourism resources, materials for cultural creativity to provide the basic conditions and rich elements. Cultural and creative industries provide new ideas and directions for rural tourism, new products and services, enrich the connotations and colors of rural tourism, and enhance its attractiveness and competitiveness. It is of great significance to promote the transformation and upgrade of rural tourism and sustainable development. This study holds that rural tourism is the inevitable result of human development and urbanization, is a necessary way to get close to the mountains and rivers, release pressure, and natural education, and is an important plate in the tourism industry of China in the next few years or even decades. At present, there are some problems in the development of rural tourism in China, such as the traditional view of resources, the single mode of development, the insufficient excavation of local culture, the lack of originality of tourism products, the insufficiency of marketing channels and intensity, and so on. The development of rural tourism must take the development of local economy and culture as its purpose, infrastructure as its carrier, talent and service as its root, tourists' and consumers' needs as its center, and its integration with cultural and creative industries as its path. To realize the organic integration of rural resources, local residents and tourists, and promote the development and prosperity of rural areas. In the development of rural tourism, we will use cultural creativity, pay more attention to the combing and transformation of cultural resources, and finally form cultural assets, and the natural resources and human resources of rural areas will attract tourists in a new form through creative methods. Rural local products and agricultural products will be more creative in line with the modern way of life product development. At the same time, the relationship between rural communities and humanistic ecology will be reconstructed in the development of rural tourism. This research combines the domestic and foreign academic data and the industry related practice, through the case analysis method, combs the rural tourism and the cultural industry fusion development history and the present situation; This paper analyzes and summarizes the internal mechanism of the integration of rural tourism and cultural and creative industries, summarizes the problems existing in the development of rural tourism in China, and probes into the development strategies and basic paths of rural tourism from the perspective of cultural and creative industries.
【学位授予单位】：四川省社会科学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323;F592;G124

【参考文献】