促进文化产业发展的公共政策研究

发布时间：2018-04-29 05:11

本文选题：软实力 + 文化产业　；参考：《哈尔滨商业大学》2013年硕士论文

【摘要】：当今世界,文化产业已经引起了世界各国的格外重视,成为各国扶持的重点对象,文化产业具有巨大的发展潜力与市场效益,国外发达国家积极出台财政、税收、法令等政策来为其文化产业的发展保驾护航,如美国、法国、日本等国。文化“软实力”的竞争愈加激烈,而文化竞争的重点就在于文化产业发展的如何,因此文化产业所构成的“软实力”及其发展前景越来越为国外各国与地区重视。相比之下,我国的文化产业起步晚,与发达国家差距较大,我国文化市场潜力还没有完全开发出来。文化产业是新世纪的朝阳产业,它的繁荣程度对我国社会主义经济政治的发展具有重要意义,更会增加国家“软实力”,提升国家国际影响力,同时对国家文化安全稳定有积极意义。我国文化产业的发展实践表明,政府所制定的文化产业政策在文化产业发展的过程中起到了重要的推动作用,文化产业政策加快了文化产业的发展,优化了文化产业结构,规范了市场竞争秩序,同时还促进文化企业组织结构改革,增强我国文化产业的总体实力和中华文化的国际竞争力。要制定科学的文化产业政策,必须从文化产业政策立法、政策的制定体制和实施机制、人力资源政策及的国家文化安全入手,制定合理科学的、有前瞻性的、可实施性强的文化产业政策。同时必须以科学发展观为指导,遵循市场机制、并与当地文化产业发展现状结合,做到具体问题具体分析,为我国文化产业的快速发展保驾护航。鉴于此,文章从扶持性公共政策的视角,通过文献研究、比较分析、经验借鉴等方法,对我国文化产业发展现状、现行文化产业政策的内容进行分析,发现仍存在诸多问题,如政策缺失、无法可依现象仍然存在,文化产业政策对文化产业保护扶持力度较弱,文化产业财政税收政策扶持力度较弱,文化产业政策针对性不强等。同时,借鉴国外发达文化强国相关政策经验,如美国实行的“不干预”政策,通过完善文化法规法律,借助税收调整与财政拨款等经济措施加大对文化产业的扶持力度；日本与韩国以文化产业立国；法国注重完善文化立法,对文化产业实行税制优惠措施；巴西积极出台相关政策加强对民俗文化的保护。在此基础上,依据公共政策学等相关理论,在财政、税收、投融资、土地供给与项目审批等方面提出相关支持政策,如扩大财政支出规模,增设税收优惠措施,用好投融资政策,完善土地供给以及项目审批政策。在社会文化政策方面,采用“三位一体”策略,重视文化产业人才的教育培养,促进文化产业基地的建设,建立健全文化产业政策制定和执行的科学机制,完善文化产业法律法规政策,建立健全国家文化产业安全政策。
[Abstract]:In today's world, the cultural industry has attracted special attention from all countries in the world and has become the key object of their support. The cultural industry has enormous development potential and market benefits, and developed countries abroad have actively introduced finance and taxation. Laws and regulations to protect the development of their cultural industries, such as the United States, France, Japan and other countries. The competition of "soft power" of culture is becoming more and more fierce, and the emphasis of cultural competition lies in the development of cultural industry. Therefore, the "soft power" and its development prospect constituted by cultural industry are paid more and more attention to by foreign countries and regions. In contrast, China's cultural industry started late, and the gap between China and developed countries is large, and the potential of Chinese cultural market has not been fully developed. The cultural industry is a sunrise industry in the new century. Its prosperity is of great significance to the development of socialist economy and politics in China. It will also increase the "soft power" of the country and enhance its international influence. At the same time, it has positive significance to the national cultural security and stability. The development practice of cultural industry in our country shows that the policy of cultural industry made by the government plays an important role in promoting the development of cultural industry, and the policy of cultural industry accelerates the development of cultural industry and optimizes the structure of cultural industry. It also promotes the reform of the organizational structure of cultural enterprises and strengthens the overall strength of China's cultural industry and the international competitiveness of Chinese culture. In order to formulate a scientific cultural industry policy, we must start with the cultural industry policy legislation, the policy formulation system and the implementation mechanism, the human resources policy and the national cultural security, and formulate reasonable, scientific and forward-looking policies. The policy of culture industry that can be implemented strongly. At the same time, we must take the scientific development view as the guidance, follow the market mechanism, and combine with the present situation of the local cultural industry, so as to make concrete analysis of the concrete problems, and guarantee the rapid development of the cultural industry in our country. In view of this, the article from the perspective of supportive public policy, through literature research, comparative analysis, experience and other methods, cultural industry development in China, the content of the current cultural industry policy analysis, found that there are still many problems. Such as the lack of policy, the phenomenon can not still exist, cultural industry policy to cultural industry protection and support is weak, cultural industry financial and tax policy support is weak, cultural industry policy is not strong targeted, and so on. At the same time, we should draw lessons from the relevant policy experience of the developed cultural power in foreign countries, such as the "non-intervention" policy implemented by the United States, strengthen the support to the cultural industry through the improvement of the cultural laws and regulations, and with the help of economic measures such as tax adjustment and financial allocation. Japan and South Korea established a country with cultural industry; France paid attention to perfecting cultural legislation and implementing preferential measures of tax system for cultural industry; Brazil actively introduced relevant policies to strengthen the protection of folk culture. On this basis, according to the relevant theories of public policy science and other related theories, this paper puts forward the relevant supporting policies in the aspects of finance, taxation, investment and financing, land supply and project approval, such as expanding the scale of fiscal expenditure, adding tax preferential measures, etc. Make good use of investment and financing policy, improve land supply and project approval policy. In the aspect of social and cultural policy, we should adopt the strategy of "trinity", attach importance to the education and training of cultural industry talents, promote the construction of cultural industry base, and establish and perfect the scientific mechanism of making and implementing cultural industry policy. Improve the cultural industry laws and regulations, establish and improve the national cultural industry safety policy.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D63;G124

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