IP影视开发模式与发展研究

发布时间：2018-04-30 04:29

本文选题：IP影视 + 大众消费时代　；参考：《南昌大学》2017年硕士论文

【摘要】：随着国民经济的增长,我国进入了大众消费时代,大众阶层成了影视作品消费的主力,他们所推崇的流行文化影响了影视作品的创作。在这样的背景下,由网络小说、游戏、动漫等IP改编的影视作品应运而生,并逐渐成为我国影视行业的主流创作方向。各大商业资本纷纷投入到IP开发的行列中来,并根据泛娱乐时代大众的消费习惯,推出了电影+电视剧+手游+衍生品的IP开发模式。与IP影视大国美国和日本相比,我国的IP影视有更庞大的受众群和广阔的市场前景,但也存在对IP的保护力度不足等方面的短板。
[Abstract]:With the growth of national economy, our country has entered the era of mass consumption, the mass class has become the main consumption of film and television works, and the popular culture they admire has influenced the creation of film and television works. In this context, the network novels, games, animation and other IP adapted film and television works came into being, and gradually become the mainstream creative direction of the film and television industry in China. Each major commercial capital has put into the IP development ranks, and according to the popular consumption habits of the pan-entertainment era, has put forward the IP development mode of the movie and TV series mobile phone game derivative. Compared with the big countries of IP film and television, America and Japan, China's IP film and television has a larger audience and broad market prospects, but there are also some shortcomings in the protection of IP.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

【参考文献】