组织文化和关系网络对文化企业社会责任影响研究

发布时间：2018-04-30 06:24

本文选题：文化企业 + 社会责任　；参考：《长春工业大学》2017年硕士论文

【摘要】：文化企业近年来成为企业发展的一枚冉冉兴起的新星,我们看到文化产业正在逐步成为我国经济的重要组成力量,我们还看到文化企业利用高新技术,趁着“大众创业,万众创新”的发展新机遇正在以迅猛的态势发挥其重要的作用。然而,我们同样不能忽视,过快的进步也要不要忘了我们为什么出发,对于文化企业同样适用于“不忘初心”。近年来,文化企业暴露出的社会责任问题层出不穷,一开始是影视剧作公司在创作影视剧集时忽略对环境的保护,其次是作为传播精神文化的出版行业向少年儿童传播污秽内容,再到以网络直播平台为代表的互联网传媒平台为了攫取利益传播低俗污秽内容,这都会阻碍企业的发展壮大,改变社会风气甚至与社会主义的核心价值观背道而驰。通过上文的描述,对于文化企业社会责任问题的探讨成为热点,如何改善文化企业履行社会责任的状况是管理实践中一个急需解决的问题。文化企业是特殊的企业,首先文化企业作为企业的一种,必然拥有其经济属性,其次文化企业的特殊性还是一种精神文化的传播媒介,它的影响力必然大于传统企业。本文关注的是文化企业的特殊性从企业组织文化和关系网络的角度透析问题,同时分析文化产业的行业细分和企业规模对企业主动承担社会责任问题的影响。本文在阅读和借鉴大量前人的研究基础之上,研究不同控制变量下文化企业社会责任表现的不同,研究组织文化和关系网络对于文化企业社会责任影响因素研究。数据方面,对文化企业社会责任的影响指标做成调查问卷,并通过小样本对调查问卷加以完善;本文运用SPSS22.0进行因子分析判断对于文化企业社会责任影响因素的指标体系,同时判断指标的可靠性以此来确认问卷的有效性,对组织文化和关系网络作用在文化企业社会责任上进行了回归分析,同时不同的企业规模和不同的行业细分对于文化企业在处理社会责任上有差异。最后对本文实证分析结果进行了讨论和分析,结合我国实际情况,提出了对我国新兴的文化企业如何更好履行社会责任的实践建议。
[Abstract]:In recent years, cultural enterprises have become a rising star in the development of enterprises. We see that cultural industries are gradually becoming an important component of our economy. We also see cultural enterprises making use of high and new technologies to take advantage of "mass entrepreneurship." The new opportunities of innovation are playing an important role in the rapid development. However, we can not ignore, too fast progress should not forget why we start, cultural enterprises also apply to "do not forget the original ideals and aspirations." In recent years, cultural enterprises have exposed numerous problems of social responsibility. At first, the film and television companies neglected to protect the environment when they created film and television series. Secondly, the publishing industry, as the dissemination of spiritual culture, disseminates filthy content to children, and then to the Internet media platform, represented by the webcast platform, in order to grab profits and spread vulgar and filthy content, which will hinder the development and growth of enterprises. Changing social ethos even runs counter to the core values of socialism. Through the above description, the discussion on the social responsibility of cultural enterprises has become a hot spot. How to improve the performance of social responsibility of cultural enterprises is an urgent problem in management practice. Cultural enterprise is a special enterprise. Firstly, as a kind of enterprise, cultural enterprise must have its economic attribute. Secondly, the particularity of cultural enterprise is still a kind of medium of spiritual culture, and its influence must be greater than that of traditional enterprise. This paper focuses on the particularity of cultural enterprises from the perspective of corporate organizational culture and relationship networks. At the same time, it analyzes the influence of the industry segmentation of cultural industry and the scale of enterprises on the active social responsibility of enterprises. On the basis of reading and drawing lessons from a large number of previous studies, this paper studies the different performance of cultural corporate social responsibility under different control variables, and studies the influence factors of organizational culture and relational network on cultural corporate social responsibility. In terms of data, the impact index of cultural corporate social responsibility is made into a questionnaire, and a small sample is used to perfect the questionnaire. In this paper, SPSS22.0 is used to analyze the factors affecting the social responsibility of cultural enterprises. At the same time, judging the reliability of the indicators to confirm the validity of the questionnaire, the organizational culture and the role of the relationship network in the cultural corporate social responsibility regression analysis, At the same time, different enterprise size and different industry segmentation are different in dealing with social responsibility for cultural enterprises. Finally, the paper discusses and analyzes the results of empirical analysis in this paper, and puts forward some practical suggestions on how to better fulfill the social responsibility of the new cultural enterprises in our country combined with the actual situation of our country.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F270;G124

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