山东省文化产业竞争力研究

发布时间：2018-04-30 08:12

本文选题：文化产业 + 产业竞争力　；参考：《山东财经大学》2012年硕士论文

【摘要】：近年来，在对经济社会发展问题的讨论中，文化产业的发展已成为热点之一。作为21世纪全球化中的朝阳产业，，在加快转变经济发展方式的攻坚时期，文化产业越来越成为综合竞争力的重要因素、越来越成为经济社会发展的重要支撑。山东省也已提出十二五期间大力发展文化产业，提出推动文化产业成为经济支柱性产业。山东省拥有发展文化产业的优势条件，当前也已经取得了一定的成就，但也存在着诸多问题。山东省文化产业发展状况如何，与其他省市相比存在哪些优势与不足之处，各竞争力要素的竞争力评价如何，这些问题的回答有利于有针对性的提出提升山东省文化产业竞争力的对策建议。在综述了国内外有关文化产业的概念与理论的基础上，本文介绍了文化产业所具备的几项特征，给出了文化产业竞争力的基本内涵，并从经济基础、生产要素、市场需求、相关产业发展情况、产业创新、政策环境和企业战略等方面分析了文化产业竞争力的影响因素。本文对山东省文化产业发展现状进行了分析，并通过定性分析发现了山东省文化产业发展中的优势以及不足之处。在对生产要素、需求要素、相关产业要素、生产竞争力要素以及创新要素五个方面进行竞争力评价分析的基础上，本文构建了一个包括5大因素，17个竞争指标的文化产业竞争力评价指标体系，采用因子分析法对指标进行了系统评价。根据模型评价，山东省文化产业的综合竞争力居于第一层次，具有较强的竞争力水平；各影响因素竞争力水平属于中上等，与其综合竞争力水平相比，生产要素、生产竞争力因素竞争力较强，创新、相关产业以及市场需求相对较弱。根据评价模型的分析结果，本文从政府层面、产业层面以及企业层面提出了提升山东省文化产业竞争力的对策建议。
[Abstract]:In recent years, in the discussion of economic and social development, the development of cultural industry has become one of the hot spots. As a sunrise industry in the globalization of the 21st century, in the period of speeding up the transformation of the mode of economic development, cultural industry has become an important factor of comprehensive competitiveness and an important support of economic and social development. Shandong Province has also proposed to vigorously develop cultural industry during the 12th Five-Year Plan period, and to promote cultural industry to become an economic pillar industry. Shandong Province has the advantage of developing cultural industry and has made some achievements at present, but there are many problems. What is the development of cultural industry in Shandong Province, what are the advantages and disadvantages compared with other provinces and cities, and how to evaluate the competitiveness of each competitive factor? The answers to these questions are helpful to put forward countermeasures and suggestions to promote the competitiveness of Shandong cultural industry. On the basis of summarizing the concepts and theories of cultural industry at home and abroad, this paper introduces several characteristics of cultural industry, gives the basic connotation of cultural industry's competitiveness, and from the aspects of economic base, production factor and market demand. The factors influencing the competitiveness of cultural industry are analyzed from the aspects of industry development, industrial innovation, policy environment and enterprise strategy. This paper analyzes the present situation of cultural industry development in Shandong Province, and finds out the advantages and disadvantages of cultural industry development in Shandong Province through qualitative analysis. On the basis of the evaluation and analysis of the factors of production, demand, related industry, production competitiveness and innovation, This paper constructs an evaluation index system of cultural industry competitiveness, which includes 5 factors and 17 competition indexes, and makes a systematic evaluation of the index by using factor analysis method. According to the evaluation of the model, the comprehensive competitiveness of Shandong cultural industry is at the first level and has a strong competitive level, and the competitive level of each influencing factor belongs to the middle and upper class, compared with its comprehensive competitive level, the factors of production, Production competitiveness factors are competitive, innovation, related industries and market demand is relatively weak. According to the analysis results of the evaluation model, this paper puts forward countermeasures and suggestions to enhance the competitiveness of Shandong cultural industry from the government level, industrial level and enterprise level.
【学位授予单位】：山东财经大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124;F224

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