江西影视文化创意产业发展对策研究

发布时间：2018-04-30 11:01

本文选题：影视文化创意产业 + 产业链　；参考：《南昌大学》2013年硕士论文

【摘要】：近年来,江西大力发展文化创意产业,取得一定成就。在这种形势下,江西影视文化创意产业也借助这股东风,扶摇而上,但发展主要是集中在票房收入和新增影院建设上,还没有形成一个能产生高附加值的完整产业链。江西影视创作与生产有过辉煌的历史,但基于种种原因今日已经逐渐驶离影视产业发展的快车道,和浙江、湖南、上海等周边发达地区相比较,差距明显。江西影视文化创意产业总体规模小、竞争力还比较差、文化创意产业组合能力较弱。影视文化创意产业是文化创意产业中理想的突破口,江西影视文化资源丰厚,发展影视文化创意产业还有非常大的空间,如何在新时期使其加快发展是一个迫在眉睫的问题。本文立足于江西这块文化资源沃土,运用SWOT分析法,对江西影视文化创意产业中存在的弱点及挑战、优势与机遇进行了分析,初步探讨了发展江西影视文化创意产业的必要性和可行性,并借鉴国内外影视文化创意产业的发展经验,结合影视文化创意产业的创意、艺术、技术和产业几大要素,提出发展江西影视文化创意产业的思路、重点和对策措施。
[Abstract]:In recent years, Jiangxi vigorously developed cultural and creative industries, and made certain achievements. In this situation, the creative industry of film and television culture in Jiangxi Province is also supported by this trend, but the development is mainly focused on box office revenue and the construction of new cinemas, and has not yet formed a complete industrial chain that can produce high added value. Jiangxi has a glorious history of film and television creation and production, but for various reasons, it has gradually left the fast track of film and television industry development. Compared with Zhejiang, Hunan, Shanghai and other developed regions around the world, the gap is obvious. Jiangxi film and television cultural creative industry is small in scale, weak in competitiveness and weak in combination of cultural and creative industries. The film and television culture creative industry is the ideal breakthrough in the culture creative industry, Jiangxi film and television culture resources are rich, the development of the film and television culture creative industry still has a very big space, how to speed up its development in the new period is an urgent problem. Based on the fertile soil of Jiangxi's cultural resources, this paper analyzes the weaknesses and challenges, advantages and opportunities in the creative industry of film and television culture in Jiangxi Province by using SWOT analysis method. This paper preliminarily discusses the necessity and feasibility of developing the creative industry of film and television culture in Jiangxi Province, and draws lessons from the development experience of the creative industry of film and television culture at home and abroad, and combines the creative, artistic, technical and industrial elements of the creative industry of film and television culture. This paper puts forward the ideas, emphases and countermeasures of developing the creative industry of film and television culture in Jiangxi.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J943

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