“建国三部曲”营销策略研究

发布时间：2018-05-09 21:36

  本文选题：《建国大业》 + 《建党伟业》　； 参考：《当代电影》2017年12期

【摘要】：电影自诞生以来就具备了商业性和艺术性两种性质,《建国大业》《建党伟业》《建军大业》三部影片开创新模式,用一切合理的营销宣传手段建立主旋律电影营销模式。本文拟从以受众为中心、主旋律叙事的突破、品牌化营销等维度进行分析,以期为中国主旋律题材电影作品寻求一条符合"中国国情"的发展之路。
[Abstract]:Since its birth, the film has two properties: commercial and artistic. Three films, "the cause of founding a nation", "the great cause of building the Party" and "the great cause of building the army", have created a new model and established the main theme film marketing mode with all reasonable means of marketing and propaganda. In this paper, the author intends to make an analysis from the aspects of audience as the center, the breakthrough of the main melody narrative and the brand marketing, in order to find a way to develop the Chinese theme film works in accordance with the "national conditions of China".
【作者单位】： 山西大同大学新闻系;
【分类号】：J943
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本文编号：1867482