媒体融合生态中的影视企业发展问题探析

发布时间：2018-05-09 19:08

  本文选题：媒体融合生态 + 困境　； 参考：《电视研究》2017年04期

【摘要】：时下,互联网的快速发展正在深刻地改变着媒体生存环境和生态格局,促使媒体生态向深度融合转变,重新建构了身处其中各相关主体之间的关系。作为内容供给方,影视企业与媒体生态环境息息相关,同样面临新的定位调整、关系转变和策略选择等问题,亟须在趋势认识、问题分析和策略思路上做出解答。
[Abstract]:Nowadays, the rapid development of the Internet is profoundly changing the media living environment and ecological pattern, promoting the media ecology to the deep integration, and re-constructing the relationship between the relevant subjects. As the content supplier, the film and television enterprises are closely related to the media ecological environment, and also face new problems such as orientation adjustment, relationship transformation and strategy choice, which need to be solved urgently in the aspects of trend understanding, problem analysis and strategic thinking.
【作者单位】： 西北大学文化遗产学院;北京广播电视台;
【分类号】：G206;J943
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本文编号：1867063