大连主题公园演艺文化产业发展研究

发布时间：2018-05-30 00:21

本文选题：大连 + 主题公园演艺文化产业　；参考：《辽宁师范大学》2012年硕士论文

【摘要】：我国主题公园演艺是随着主题公园的出现而产生的，，如早期民俗园中的民俗风情表演，就是主题公园演艺的雏形。直到近十年，文化产业与主题公园有机结合，才使得主题公园演艺文化产业获得了快速的发展，成为文化产业新增长点。目前大连主题公园演艺文化产业还处于初级发展阶段，虽然在政府的扶持引导下，出现良好的发展态势，甚至取得了发现王国和圣亚海洋世界相继荣获“国家文化产业基地”荣誉的好成绩，但是和长三角、珠三角等地的主题公园演艺文化产业相比还有一定的差距，还存在诸多问题。本文在此背景下，以大连为研究对象，以发现王国、圣亚海洋世界、老虎滩海洋公园和森林动物园为样本，从宏观和微观角度分析大连主题公园演艺文化产业的发展现状，利用调查问卷法、访谈法、文献综述法，结合SPSS数据处理软件对上述四大主题公园的调查问卷进行处理分析，并以文化经济学理论、演艺产业理论、体验经济学理论和产业价值链理论为支撑，对大连主题公园演艺文化产业发展策略进行全面的阐述。本文分为五部分：第一部分为绪论，包括研究意义和背景、国内外研究现状、研究思路和方法；第二部分为本研究的相关理论基础，包括相关概念的界定、支撑理论基础的梳理、主题公园和主题公园表演的分类和作用；第三部分为大连主题公园演艺文化产业概况，包括大连主题公园表演活动市场问卷调查分析、发展现状、类别和特点、及大连主题公园演艺文化产业存在的问题；第四部分为大连主题公园演艺文化产业发展策略，在阐述大连主题公园演艺文化产业发展意义之后，提出了“五点一线”的发展模式，突出特色，扩大市场，强化互动程度，刺激游客体验参与，以高质量的服务提高企业核心竞争力等策略。
[Abstract]:The performance of the theme park in our country is produced with the appearance of the theme park, such as the folk customs performance in the early folklore park, which is the embryonic form of the theme park performing arts. Until the past ten years, the cultural industry and theme park organically combined, only made the theme park performing arts culture industry to obtain the fast development, became the cultural industry new growth point. At present, the performing arts and culture industry of Dalian theme park is still in the primary stage of development, although with the support and guidance of the government, there is a good development trend. They have even made good achievements in winning the honor of "National Cultural Industrial Base" one after another in the Kingdom of Discovery and the Sea World of Saint-Asia. However, compared with the performing arts and cultural industries of theme parks in the Yangtze River Delta and the Pearl River Delta, there is still a certain gap between them. There are still many problems. Under this background, taking Dalian as the research object, taking the Discovery Kingdom, Saint-Asia Ocean World, Laohutan Ocean Park and Forest Zoo as samples, this paper analyzes the present situation of the development of the performing arts and culture industry in Dalian theme park from the macro and micro point of view. Using questionnaire method, interview method, literature review method, combined with SPSS data processing software to deal with the questionnaire of the above four theme parks, and with the theory of cultural economics, performing arts industry theory, Based on the theory of experiential economics and the theory of industrial value chain, the development strategy of performing arts and culture industry in Dalian theme park is comprehensively expounded. This paper is divided into five parts: the first part is the introduction, including the research significance and background, the domestic and foreign research status, research ideas and methods; the second part is the theoretical basis of this study, including the definition of related concepts. The third part is the general situation of the performing arts and culture industry of Dalian theme park, including the questionnaire analysis of the performance market of Dalian theme park, the development of the present situation, The fourth part is the development strategy of the performing arts culture industry of Dalian theme park, after expounding the significance of the development of the performing arts culture industry in Dalian theme park, This paper puts forward the development mode of "5.1 line", which highlights the characteristics, expands the market, strengthens the degree of interaction, stimulates the tourists to participate in the experience, and improves the core competitiveness of the enterprise with high quality service.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

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