国产动画电影IP开发的问题与对策研究

发布时间：2018-06-03 19:25

本文选题：知识产权 + 国产动画电影　；参考：《河北大学》2017年硕士论文

【摘要】：随着物质条件的日益丰富和满足,人们对精神生活的追求成为一种必然趋势。加之以90后为代表的消费群体迅速崛起,他们更加开放的消费观念对精神追求的需求更加旺盛。这使得文化创意产业得到了蓬勃的发展,产值不断创造新高。“IP”作为现如今文化产业领域最火的核心词汇,是“知识产权”(intellectual property)的缩写。IP的概念已经渗透到门户网站、社交平台、电商、APP等各个领域。随着其在影视、小说、动漫、游戏等多个元素之间进行全产业链开发,“爆款IP”的打造,将逐渐成为一种新的商业模式。尚处于起步和探索阶段的中国国产动画电影,正面临着市场定位模糊、制作经验缺乏等诸多不足。随着国家“互联网+”概念的提出,“互联网+动画”为国产动画提供了新的生存模式和发展路径,使其传播力更广、影响力更强。探索国产动画电影IP开发现状与问题,能够有效帮助我国动画电影从作品本身出发,以IP为密钥,打通文化产业链,将动画电影个体发展为传播范围广、影响力大的国产动画品牌。本文在绪论部分,率先表明了选题研究的主要目的和现实意义,并对国内相关的研究现状进行了整体的梳理和阐述,进而提出了本文在研究过程中的整体方案和创新之处,以便下文讨论的顺利进行。第一章从动画电影IP内涵的扩展和开发的转换出发,通过对IP的内涵、内涵的扩展、价值的构成及IP开发概念的转换进行阐述;第二章分析了国产动画IP的开发阶段和开发现状。作者在第三章和第四章则探讨了国产动画IP开发所面临的问题、问题产生的原因,并在第五章尝试着提出了优化措施以促进我国动画电影IP开发的完善和发展。
[Abstract]:With the increasing enrichment and satisfaction of material conditions, people's pursuit of spiritual life has become an inevitable trend. In addition, with the rapid rise of the post-90s consumer groups, their more open consumption concept of the spiritual pursuit of demand is more vigorous. This has made the cultural and creative industries flourish, and the output value has been constantly creating new heights. As the most popular core word in the field of cultural industry today, the concept of "IP", the abbreviation of "intellectual property", has infiltrated into portals. Social platform, e-commerce app and other fields. With the development of the whole industry chain between film and television, novel, animation, game and so on, the creation of "popular IP" will gradually become a new business model. China's domestic animation films, which are still in the initial and exploring stage, are facing many shortcomings, such as vague market positioning and lack of production experience. With the development of the concept of "Internet", "Internet Animation" provides a new survival mode and development path for domestic animation, making it more widely spread and more influential. To explore the current situation and problems of IP development of domestic animation films can effectively help Chinese animation films to open the cultural industry chain from the works themselves, with IP as the key, and develop animation films into a wide range of individual dissemination. Influential domestic animation brand. In the introduction part, this paper first shows the main purpose and practical significance of the research, and the related domestic research status quo of the overall combing and expounding, and then put forward the overall program and innovation in the research process of this paper. In order for the discussion below to proceed smoothly. The first chapter from the animation film IP connotation expansion and development transformation, through the IP connotation, the connotation extension, the value constitution and the IP development concept transformation carries on the elaboration; The second chapter analyzes the development stage and current situation of domestic animation IP. In the third and fourth chapters, the author discusses the problems and causes of the domestic animation IP development, and in the fifth chapter, tries to put forward the optimization measures to promote the improvement and development of Chinese animation film IP development.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124

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