书院文化旅游发展策略研究

发布时间：2018-06-04 01:09

本文选题：书院文化 + 文化旅游　；参考：《湖南大学》2012年硕士论文

【摘要】：书院是中国古代的文化教育和研究机构，在千余年的发展历程中凝结和创造了辉煌的书院文化，，成为推动中国传统文化普及、创新和发展的重要力量。在当前加快文化体制改革促进社会主义文化大发展大繁荣的背景下，探索书院文化旅游发展策略，对于书院文化在当代复兴提供了新舞台，也为地方政府发展文化事业创新了发展路径。本文在综合国内外有关书院文化、书院文化旅游研究的基础上，从物质、制度、精神三个层面分析了书院建筑文化、书院制度文化、书院精神文化具体内涵，并认为发展书院文化旅游，具有弘扬传统文化，提升文化旅游，扩大传播效果等重要意义。针对目前书院文化旅游发展存在着书院文化资源保护不力、书院景区文化气息不浓、书院文化旅游宣传不足、书院文化旅游经营效益不高等问题，本文分析了书院文化旅游可持续性发展原则，并借鉴现行文化旅游发展模式，结合书院文化资源特性，论证了书院文化旅游发展直接利用型、复原历史型、整合提升型、短期表现型、主题附会型等五种发展模式。书院文化旅游发展问题既是文化问题又是经济问题，涉及到地方政府、书院文化资产所有者、市场经营主体、书院周边居民以及旅游者之间的复杂关系。在分析书院文化旅游发展策略上，本文认为必须理顺书院文化旅游的管理体系，明确各方责任和义务，探索建立市场化的经营策略。最后，以岳麓书院为样本，介绍了岳麓书院在书院文化旅游发展的成功经验，希望对书院文化旅游实践活动起到引导和示范作用。
[Abstract]:Academy of Classical Learning is a cultural education and research institution in ancient China. It has condensed and created brilliant academy culture in the course of development for more than a thousand years, and has become an important force to promote the popularization, innovation and development of Chinese traditional culture. Under the background of speeding up the reform of cultural system and promoting the great development and prosperity of socialist culture, exploring the development strategy of academy culture tourism provides a new stage for the contemporary revival of college culture. Also for local governments to develop cultural undertakings innovation development path. On the basis of synthesizing the research of academy culture, academy culture and tourism at home and abroad, this paper analyzes the concrete connotation of college architecture culture, academy system culture and academy spirit culture from three aspects of material, institution and spirit. It is considered that the development of cultural tourism of academy is of great significance in carrying forward traditional culture, promoting cultural tourism and expanding the effect of communication. At present, there are some problems in the development of college cultural tourism, such as the weak protection of academy cultural resources, the lack of cultural atmosphere of academy scenic spots, the lack of propaganda of academy cultural tourism, and the low efficiency of college cultural tourism management. This paper analyzes the principles of the sustainable development of cultural tourism of the academy, draws lessons from the current development mode of cultural tourism, combined with the characteristics of the cultural resources of the academy, and proves that the development of cultural tourism of the academy is of direct utilization, historical recovery, integration and promotion. Short-term performance, theme attached to the development of five types of models. The development of college cultural tourism is not only a cultural problem but also an economic one, which involves the complex relationship between local government, the owner of college cultural assets, the main body of market management, the residents around the college and tourists. Based on the analysis of the development strategy of college cultural tourism, this paper argues that it is necessary to straighten out the management system of college cultural tourism, clarify the responsibilities and obligations of all parties, and explore the establishment of market-oriented management strategy. Finally, taking Yuelu Academy as a sample, this paper introduces the successful experience of Yuelu Academy in the development of cultural tourism of the Academy, hoping to guide and demonstrate the cultural tourism practice of the Academy.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124;F592

【参考文献】