文化创意产业与城市品牌传播研究

发布时间：2018-06-06 20:57

本文选题：文化创意 + 文化创意产业　；参考：《山西财经大学》2012年硕士论文

【摘要】：城市在建立之初,就被赋予品牌的烙印,随着城市的发展,城市品牌的内涵逐渐扩充和凝固,并形成了具有独特品牌特色。这时候,我们需要将城市当作一种品牌来经营。在全球化竞争的今天,很多城市争相树立自己的城市品牌,而其依托点便是文化创意产业。文化创意产业自从产生之后,对各国的经济、政治、文化产生了很大的影响,这种影响体现在其产业比重的增加和增幅速度的惊人。这一点,在各国关于文化创意产业的规划文件中可以看出。文化创意产业对于城市品牌传播的主要作用在于文化创意产业结构的整体支持和产业内部元素的促进。两者之间也产生了一种相互促进、共同发展的关系。越来越多的城市开始关注和使用具有自身文化特色的传播元素和符号,这些元素或符号通过文化创意产业可以找到并被推广。于是,文化创意产业在城市整体经济格局中的作用就变得越来越重,甚至在某些依托创意产业而生的城市中,创意产业成为其灵魂。城市品牌传播的作用和模式已经被学者广泛探讨,但是从文化创意产业角度去讨论城市品牌传播的文献并不多,甚至形成了很多空白。一个完整的理论范式显得迫切而紧急。本文着重对文化创意产业和城市品牌传播的概念进行界定,清晰的论述了两者之间的关系和作用形式,列举大量传播实例之后,分析了国内城市传播的现状,然后依托大量的文献考证和整理,整理出了文化创意产业视角下的城市品牌传播模式和手段,以此作为城市品牌传播的参考。
[Abstract]:With the development of the city, the connotation of the city brand has gradually expanded and solidified, and has formed the unique brand characteristics. At this time, we need to treat the city as a brand. In today's global competition, many cities are scrambling to set up their own city brands, which rely on cultural and creative industries. Since their emergence, cultural and creative industries have had a great impact on the economy, politics and culture of various countries. This effect is reflected in the increase in the proportion of its industry and the astonishing rate of increase. The main function of cultural and creative industry for urban brand communication lies in the overall support of the structure of cultural and creative industry and the promotion of the internal elements of the industry. There is also a mutual promotion between the two, the common development of the relationship. More and more cities begin to pay attention to and use communication elements and symbols with their own cultural characteristics, which can be found and promoted through cultural and creative industries. As a result, the role of cultural and creative industries in the overall economic structure of the city becomes more and more important, even in some cities that rely on creative industries. The role and mode of urban brand communication have been extensively discussed by scholars, but there are not many documents discussing urban brand communication from the angle of cultural and creative industry, even forming a lot of blank. A complete theoretical paradigm is urgent and urgent. This paper focuses on the definition of cultural and creative industries and urban brand communication, clearly discusses the relationship between the two and the role of the two, enumerates a large number of examples of communication, This paper analyzes the present situation of urban communication in China, and then collates the mode and means of urban brand communication from the perspective of cultural and creative industry, relying on a large number of literature research and collation, as a reference for urban brand communication.
【学位授予单位】：山西财经大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124;F299.2

【引证文献】