“寻梦龙虎山”旅游演艺产品旅游效应提升策略研究

发布时间：2018-06-15 00:48

本文选题：旅游演艺 + 寻梦龙虎山　；参考：《江西财经大学》2017年硕士论文

【摘要】：旅游演艺是随着我国旅游业快速发展升级,依托各大旅游景区丰富的旅游资源和艺术创作,以异地游客为观赏对象,具有投资大、观赏对象大、综合性较高的艺术作品。旅游演艺的兴起于发展,得到了各大景区和投资方及导演等多方面关注。《寻梦龙虎山》的成功演出,这标志着游客以山岳观光型为主的龙虎山景区开始寻找新的突破口,来解决旅游面临的“门票经济问题”,同时扩大自然观光与休闲度假、构建景区多重业态的融合、带动周边旅游村农业景观观光体验游;延长游客观光游览时间,让游客愿意在龙虎山消费更多的闲暇时间,促进各大旅游要素的消费和设施的建设与升级,让更多的社区居民能够支持和参与到旅游建设当中,同时也给予旅游演艺产品回报社会的机会。《寻梦龙虎山》旅游演艺产品的观演模式、强大的创作阵容和管理公司等塑造了一次“神仙地、逍遥游”的文化旅游。通过对大型山水实景演出的案例研究,分析《寻梦龙虎山》旅游演艺创意特点,《寻梦龙虎山》解决了龙虎山的旅游演艺资金融资问题;降低了单一门票经济对景区的发展影响;目的地居民加入到旅游当中,解决了就近就业问题,带来了创收机会;同时演艺的本质是将本地文化可以更加艺术和形象的传播;《寻梦龙虎山》通过塑造企业文化,实现品牌营销,促进景区发展。然而《寻梦龙虎山》旅游演艺产品的开发模式当前更多的还停留在产品的质量表现上,对于周边商业环境的升级配套还远不能满足当下旅游者多样的需求。针对《寻梦龙虎山》旅游演艺产品旅游效应及其局限分析,提出《寻梦龙虎山》品牌形象推广的必要性,拓展衍生周边商品和升级周边商业配套环境所需性的改善。进一步对旅游演艺产品质量提升,进一步拓展渠道营销,同时需要注意旅游演艺产品创作中,注重开发与保护同步发展。
[Abstract]:With the rapid development and upgrading of China's tourism industry, tourism entertainment is based on the rich tourist resources and artistic creation of various major tourist attractions, with foreign tourists as ornamental objects, with large investment, large ornamental objects and high comprehensive art works. The development of Tourism Performing Arts has gained many aspects such as various major scenic spots, investment parties and directors. Note. The successful performance of "dream Mount Longhu" shows that tourists begin to find new breakthroughs in Mount Longhu scenic spots based on mountain sightseeing, to solve the "ticket economic problems" faced by tourism, and to expand natural sightseeing and leisure holidays, build multi format integration of scenic spots, and promote agricultural landscape sightseeing tour of the surrounding tourist villages; To extend Tourist Sightseeing time, make tourists willing to spend more leisure time in Mount Longhu, promote the construction and upgrading of the consumption and facilities of major tourism elements, let more community residents to support and participate in the construction of tourism, but also give the opportunity to return the tourism entertainment products to society. < dream Mount Longhu > tourism performance. The product view model, the powerful creation lineup and the management company portrayed a cultural tour of "the fairy land, the free tour". Through the case study of the large landscape performance, the author analyses the characteristics of the dream Mount Longhu, and the Mount Longhu of seeking a dream to solve the financing problem of Mount Longhu's tourism performance. The impact of ticket economy on the development of scenic spots; the entry of destination residents to tourism has solved the problem of near employment and brings the opportunity for income creation; at the same time, the essence of the performing arts is to spread the local culture more art and image. "Dream Mount Longhu >" by molding enterprise culture, realizing brand marketing and promoting the development of scenic spots. At present, the development model of tourism entertainment products still stays in the quality performance of the products, and the upgrading and matching of the surrounding commercial environment can not meet the diverse needs of the present tourists. According to the analysis of the tourism effect and the limitation of the "dream Mount Longhu > tourism entertainment" products, the paper puts forward the necessity of "seeking Mount Longhu > brand image promotion" In order to improve the quality of the surrounding products and upgrade the surrounding commercial supporting environment, the quality of the tourism entertainment products is further improved and the channel marketing is further expanded. Meanwhile, it is necessary to pay attention to the development and protection of the development and protection in the creation of tourism entertainment products.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J124;F592.7

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