当代传媒产业链及其协同效应的生成

发布时间：2018-07-02 13:59

本文选题：传媒产业链 + 协同效应　；参考：《华南理工大学》2013年硕士论文

【摘要】：当下，由于政策与市场需求传媒必须进行产业化改革，形成特殊的文化信息产业。当代传媒产业链是围绕服务于某种特定媒介需求或进行特定媒介产品生产（或服务）所涉及到的一系列互为基础、相互依靠的产业上下游链条关系的总和。传媒的协同效应是指在传媒的生产过程中，通过内外部的整合、优化，用最低的成本，达到整体功能的增强，使得传媒业的发展产生范围经济、规模经济和内部优化。传媒产业链由于其特殊的事业属性，当前传媒业界主要存在产事横向分离，传媒产业链被人为中断，链条并不能完全根据市场的反馈循环发展。因此，要生成协同效应，必须从外在和内在进行改革。外在需从产业链横向、纵向、混合、扇形的延伸和整合发展入手。在此过程中，传媒业存在对集团化的错误理解，盲目发展全媒体，忽略传媒属性三个问题。内在要破除管理上的各自为阵，，应做到从控制管理向目标管理转型，主张协同创新，使传媒内部形成有机整体，而绝非搞内部运作外部化与员工内部身分的多元化，落实制度管理和优化人文环境。传媒产业链须做到外在与内在的有机结合，才能完成对协同效应的追求。
[Abstract]:At present, due to the policy and market demand media must carry on the industrialization reform, forms the special cultural information industry. The contemporary media industry chain is the sum of the upstream and downstream chains of industries which depend on each other on the basis of serving a certain media demand or the production (or service) of specific media products. The synergetic effect of media means that in the process of media production, through internal and external integration, optimization, with the lowest cost, the whole function is enhanced, which makes the development of media industry produce scope economy, scale economy and internal optimization. Because of its special business attribute, the media industry is mainly separated from each other, the media industry chain is interrupted, and the chain can not be completely developed according to the feedback cycle of the market. Therefore, in order to generate synergy, we must reform from the outside and inside. The external needs from the industrial chain horizontal, longitudinal, mixed, fan-shaped extension and integration development. In this process, there are three problems in the media industry: misunderstanding of collectivization, blind development of all media and neglect of media attributes. In order to break up the respective management matrix, we should make the transition from control management to target management, advocate collaborative innovation, and form an organic whole in the media, instead of externalizing internal operations and diversifying the internal identity of employees. Carry out the system management and optimize the humanities environment. The media industry chain must combine external and internal in order to complete the pursuit of synergy.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206-F

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